At the core of effective healthcare marketing should be two underlying core values – meaning and transparency. Patients need access to meaningful, relevant and timely healthcare information across the continuum of care. Not only does this improve satisfaction and health outcomes, but it improves the way the overall healthcare system operates and will continue to [...]
Blog courtesy of Bridge Global Strategies Facebook has added yet another new tool to its bag of tricks that may have some profound implications on the marketing and PR worlds. Last week Facebook launched a new feature that allows public posts to be embedded on third-party sites, similar to the embed features on Twitter and Instagram. [...]
Are you a desk jockey, sitting for hours on end at your desk or cubicle? Check out the health tips from the Physiquality blog. Physiquality is a national health and wellness network offering a range of services and products designed to help you lead a healthier and more active life. PTPN (the parent company of [...]
Blog courtesy of Bridge Global Strategies Some say they are lazy, narcissistic, and spoiled. Others would describe them as socially responsible, and digitally aware. Who are they? They are the Millennials. Also known as Generation Y, this demographic group of individuals is getting a lot of attention from both the media and the business world. They [...]
Blog courtesy of Lucy Siegel from Bridge Global Strategies A January article in Forbes referred to a survey done by the Fournaise Marketing Group on marketing. Of the executives surveyed, 73 percent said they don’t believe marketing is significantly tied to revenue creation. Until very recently, marketing people have had a very tough time proving [...]
Blog courtesy of Lucy Siegel from Bridge Global Strategies Should startups hire PR agencies? According to authors of a couple of recently-published articles, the answer is a loud and vehement “no.” They’re wrong. Here’s why: Wendy Marx, CEO of Marx Communications, notes on her blog that results of a CEO survey show that startups that engage in PR [...]
Marketing platforms are shifting to adapt to our society’s technological preferences and as such, marketers and PR professionals continue to explore new ways to reach their target audiences. During a recent webinar hosted by the Marketing Executives Networking Group (MENG), Claudio Schapsis of Georillas presented several effective ways to utilize mobile marketing tactics in PR [...]
Blog courtesy of Jacob Seal from Bridge Global Strategies This blog post is the last in a four-part series, describing the steps to execute a successful content marketing strategy. In our first three posts in this series, we described the steps to develop your content marketing strategy, including building buyer personas, mapping content and creating [...]
In the past two Einsight blogs, we explored Acts 1 and 2 of how to present like Steve Jobs, based on an article by Carmine Gallo titled “The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience”. Act 3 is our final installment: refine and rehearse. Act 3—Refine and [...]
Blog courtesy of Diana Kim from Bridge Global Strategies This blog post is the third in a four-part series, describing the steps to execute a successful content marketing strategy. Once you’ve mapped out what content you’ll produce, you’ll need to create and keep up with an editorial calendar. This is the simplest step, but for [...]
