Can Healthcare PR Improve Customers’ Opinions of Health Plans?

New Survey Finds Retail Customer Service is Tops, Healthcare Not so Much A Bulldog Reporter article reports that the Temkin Group, a research and consulting firm, recently published a new report entitled "The 2011 Temkin Experience Ratings", about consumers’ customer experience in three areas: 1. How well did the experience meet their needs? 2. How [...]

Can Healthcare PR Improve Customers’ Opinions of Health Plans?2018-10-12T16:16:38-07:00

Is your website ready for the Gen Y generation?

It might surprise some to learn that twenty somethings are taking an interest in benefits that can protect them financially—more so now, than in previous years. This is the finding from a recent Harris Interactive survey of the Gen Y workforce. “Members of this generation are entering the workforce and building careers during a time [...]

Is your website ready for the Gen Y generation?2019-03-18T14:25:01-07:00

Top Issues Facing Healthcare Leaders in 2011

In a year that promises to be very challenging for the healthcare industry, health information technology spending tops the list, according to a survey released by PricewaterhouseCoopers. In addition to ongoing cost pressures and new customer demands, the report also predicts that payers and providers will likely need to undergo a strategy makeover as a [...]

Top Issues Facing Healthcare Leaders in 20112020-03-21T09:40:01-07:00

Healthcare Technology PR Expert, Tim Rowan on “The Healing of America”

Tim Rowan, editor of Home Care Technology Report, is a long-time home health consultant, host of the provocative Home Health Survivor video series and the mind behind the new site The Visible Home Care Technology Selection Guide linking home care agencies with their best software solutions. We’re pleased to share his review of the book [...]

Healthcare Technology PR Expert, Tim Rowan on “The Healing of America”2022-07-05T13:33:49-07:00

Addressing the primary care physician shortage: One patient-centered medical home at a time

Longer days, lower pay, less prestige and more administrative headaches have turned doctors away in droves from family medicine, which has traditionally been the frontline for wellness and preventive-care programs that can help reduce health care costs. In fact, according to the American Academy of Family Physicians (AAFP), the number of U.S. medical school students [...]

Addressing the primary care physician shortage: One patient-centered medical home at a time2018-08-22T16:30:44-07:00

Healthcare Reform Basics

So what is up with the new healthcare reform bill and how can people who need health insurance get more information? Here is a quick snapshot, courtesy of Health.com, on what people can expect and a helpful link for a more in-depth look. Now: Can’t get insurance because of a pre-existing health condition? You may [...]

Healthcare Reform Basics2019-01-14T16:04:51-08:00

Virtual Doctor Visits May Be the Wave of the Future

Doctors treating patients online is a trend that is gaining momentum as a way to enhance the convenience of the physician-patient relationship, expand access to healthcare, and lower healthcare cost. Online consultations or e-visits – through email, live online visits using web-based video or phone, and/or online portals – are most commonly used to treat [...]

Virtual Doctor Visits May Be the Wave of the Future2020-03-21T10:07:27-07:00

Marketing Tips for Healthcare Companies Post Healthcare Reform

On Sunday, March 21, 2010 the House passed President Obama’s healthcare reform bill, ending a century-long battle to change the U.S. healthcare system. A landmark victory for the Democrats, the new measure promises to expand insurance coverage to the millions who are uninsured and guarantees coverage for children with pre-existing conditions. The bill will affect [...]

Marketing Tips for Healthcare Companies Post Healthcare Reform2019-05-08T17:09:06-07:00

Company spokespeople: not just a source of company news

Many companies almost exclusively use their spokespeople to promote the company and its news. While this is definitely one important way to get the word out, especially to specific target audiences, these companies are missing an opportunity to broaden their scope of influence and, ultimately, their sales. By using their spokespeople as industry experts—who understand [...]

Company spokespeople: not just a source of company news2018-10-12T16:17:36-07:00

Obesity Epidemic Inspires Calorie Data Requirement in Health Legislation

Included in the recently signed healthcare reform bill is a new measure requiring restaurant chains to post calorie information on menus and drive-through signs, effective as soon as 2011. The measure is an attempt to stem the obesity epidemic in the U.S., spurred by the belief that Americans will make more informed and healthier choices [...]

Obesity Epidemic Inspires Calorie Data Requirement in Health Legislation2019-05-28T17:05:53-07:00
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