It’s official – news consumption via mobile media now surpasses desktop computers and newspapers, according to research by the Reynolds Journalism Institute (RJI). Here at Scott Public Relations, we’ve taken to referring to mobile phones as “the computer in your pocket.” The rise of the mobile phone as “the” communication device today has spurred the [...]
It’s gratifying to be validated by the experts and the voice of authority in business, and it doesn't get much more credible than the Harvard Business Review, “The Perils of Being a Social Media Holdout”. The blog reiterates the gospel we have been preaching about the value of social media to businesses including B2B firms [...]
Scott Public Relations recently shared some marketing insights with MMCHR, a California based Human Resources Outsourcing company. We thought these six tips on how to make saying “thanks” part of your marketing program would be beneficial for all healthcare, insurance, and technology marketing professionals. Enjoy and let us know what you think in the comments [...]
Blog courtesy of WordWrite Communications In today’s business world, the website is the cornerstone of marketing, certainly a pillar in a strategic marketing plan. But if no quality prospects find the site, what good is it? If you’re marginally familiar with the concept of search engine optimization, you’re probably familiar with keywords. If you’re a [...]
Blog courtesy of Bridge Global Strategies This blog post is the last in a three-part series, describing the steps to execute a successful small business PR strategy. In our first two posts in this series, we walked you through the core components of an effective small business PR strategy—research and planning and media outreach—providing recommendations on how [...]
Blog courtesy of Bridge Global Strategies In our first post in this series, we examined the first stage of developing a winning PR strategy for small businesses (Research and Planning). We described the steps you should take to analyze your target audience, identify media channels for reaching your audience and develop compelling story ideas that will help [...]
Insights drawn from Health 2.0 Conference As the mother of two teenagers, my attitude toward electronic games can best be described as somewhere between fear and loathing. That changed at Health 2.0. The client I was there with, CyberDoctor, launched a new electronic game application called PatientPartner. PatientPartner is unique in that it is the first [...]
There are more and more social media platforms popping up every week, but how do you know which one is truly the best for B2B marketing? Because time isn’t a luxury that public relations/marketing professionals often have, we wanted to save you time and provide you with a comparison chart which details the advantages (and [...]
Blog courtesy of Bridge Global Strategies A few years ago in a previous agency position, I had the opportunity to work with a client that was a healthcare startup launching a new technology that represented a major advancement in the treatment of certain chronic diseases. In the healthcare startup world, PR programs often follow a [...]
Blog courtesy of Bridge Global Strategies Facebook has added yet another new tool to its bag of tricks that may have some profound implications on the marketing and PR worlds. Last week Facebook launched a new feature that allows public posts to be embedded on third-party sites, similar to the embed features on Twitter and Instagram. [...]
