Einsight Blog
The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog
“Media agnostic” is not about religion
Hello! Joy Scott here, writing this note from the PRSA (Public Relations Society of America) Counselors’ Academy, an annual meeting where the most experienced PR professionals from around the U.S. gather to share best practices, [...]
Sales Savvy for Start-Ups: Seven Mistakes to Avoid
Sales Expert Identifies Pitfalls for Entrepreneurs The number one mistake that start-up companies make in sales is targeting the wrong person, according to Bill Behnke, a “serial sales manager” for entrepreneurial firms. Behnke, a member [...]
The New Wall Street Journal: Implications for Getting and Making “Ink”
The Wall Street Journal has long been the “Holy Grail” of business media for companies seeking high profile coverage. It’s also the pacesetter in how business and consumer reporters around the world report the news. [...]