Einsight Blog
The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog
How to Present like Steve Jobs: Act 2
Last week, we explored Act 1 of how to present like Steve Jobs, based on an article by Carmine Gallo titled “The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of [...]
The Keys to Content Marketing: Part Two (Content Mapping)
Blog courtesy of Jacob Seal from Bridge Global Strategies This blog post is the second in a four-part series, describing the steps to execute a successful content marketing strategy. In our first post in this [...]
How to present like Steve Jobs: Act 1
The art of the presentation has evolved and advanced into an essential form of communication. Programs like PowerPoint, Excel, and Keynote provide easy-to-use and creative methods for supporting the delivery of your story to enhance [...]
The Keys to Content Marketing: Part One (Buyer Personas)
Blog courtesy of Jacob Seal from Bridge Global Strategies This blog post is the first in a four-part series, describing the steps to execute a successful content marketing strategy. Just twenty years ago, an effective [...]
Why Companies are Missing Sales Opportunities
A recent statistic really hit home about how many companies are missing the boat – and missing sales opportunities – by focusing only on “push” marketing tactics and ignoring the “pull” approach. The stat, found [...]
How Journalists Find Their Stories Today
In the good old days of PR, securing media coverage relied heavily on developing strong relationships with relevant journalists and reporters who would oftentimes garner their story ideas—or even pull content directly—from the press releases [...]