Einsight Blog
The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog
Social Media Manners and Etiquette
The Insurance News Net article “Don’t Blow it with Social Media” has excellent advice for effectively using social media to build relationships. Social media and connecting has become an integral part of the business practice [...]
Communications for Startups Is Best Done by a Professional PR Firm
Blog courtesy of Lucy Siegel from Bridge Global Strategies Should startups hire PR agencies? According to authors of a couple of recently-published articles, the answer is a loud and vehement “no.” They’re wrong. Here’s why: Wendy [...]
B2B Mobile Marketing Tactics & How to Leave a Successful Digital Footprint
Marketing platforms are shifting to adapt to our society’s technological preferences and as such, marketers and PR professionals continue to explore new ways to reach their target audiences. During a recent webinar hosted by the [...]
The Keys to Content Marketing: Part Four (Content Creation)
Blog courtesy of Jacob Seal from Bridge Global Strategies This blog post is the last in a four-part series, describing the steps to execute a successful content marketing strategy. In our first three posts in [...]
How to present like Steve Jobs: Act 3
In the past two Einsight blogs, we explored Acts 1 and 2 of how to present like Steve Jobs, based on an article by Carmine Gallo titled “The Presentation Secrets of Steve Jobs: How to [...]
The Keys to Content Marketing: Part Three (Editorial Calendars)
Blog courtesy of Diana Kim from Bridge Global Strategies This blog post is the third in a four-part series, describing the steps to execute a successful content marketing strategy. Once you’ve mapped out what content [...]