Einsight Blog
The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog
The Press Release Is Not Dead—It’s Alive and Kicking
A Review of Business Wire’s White Paper Linking Press Release Output to Outcomes While the public relations industry continues to evolve and shift from traditional to digital tactics to a calculated mix of both, the [...]
Corporate Reputation Management: What Your Front Desk Says
Blog courtesy of Bridge Global Strategies and DoubleDimond PR Corporate reputation management isn't just about media relations, social media, and other typical services a PR firm offers. Thanks to our guest blogger, Margot Dimond, APR, [...]
The Branding Race is On: Are You Ready to Start Your Engine?
What a difference two years makes. At a recent international trade show for the usually staid insurance industry, I was stunned to see how companies had upgraded their branding and their marketing. Every company had [...]
3 Things to Remember When Building Brand Equity With Millennials
Blog courtesy of Bridge Global Strategies Some say they are lazy, narcissistic, and spoiled. Others would describe them as socially responsible, and digitally aware. Who are they? They are the Millennials. Also known as Generation Y, [...]
Women: A force in social media
According to the U.S. Department of Labor, women make approximately 80 percent of the healthcare decisions for their families today. This is a well known fact in the PR world, and as healthcare public relations [...]
7 Must-Know Marketing Terms (Top-of-the-List: Inbound Marketing!)
Blog courtesy of Lucy Siegel from Bridge Global Strategies A January article in Forbes referred to a survey done by the Fournaise Marketing Group on marketing. Of the executives surveyed, 73 percent said they don’t [...]