Einsight Blog
The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog
Obesity in America: How Employers Can Help Alleviate the Problem
Are you aware that one-third of Americans are considered overweight? With the average person spending half their day working, the obesity epidemic is slowly making an impact on the productivity of the modern day working [...]
Social Media: Applications and Implications for Your Reputation
Many businesses forget that while social media is a great new opportunity to market and expand, there are many dangers that come along with the opportunity. David Lewison says in “Social Media and the Insurance [...]
Telemedicine in Primary Care: A Case Study
If you’ve ever found it difficult to squeeze in time for a trip to the doctor’s office, then you will definitely be interested in the rise of telemedicine. According to Chris Mazzolini’s article “Telemedicine’s Next [...]
Why Content Marketing Services Are So Very Hot
Everywhere you look these days, you see articles and discussions about content marketing. I read at least three communications industry articles about 2014 trends that singled out content marketing as the most important trend for 2014. [...]
Tips for Increasing Email Click-Throughs
Did you know that average click-through rate for B2B marketing emails in Q2 2013 was 1.7 percent (Epsilon)? Email marketing is the ideal tool to boost traffic to your site or grow conversion rates, but [...]
Keep an Eye on These Five B2B Social Media Marketing Trends in 2014
B2B marketers today use an increasing number of social media platforms to effectively connect and engage with both customers and employees. Everything has to be available on mobile, and big data has transformed from “nice [...]