Einsight Blog
The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog
Tips on Selling to the C-Suite
Many salespeople can find it challenging to get involved with executives who could potentially buy their product, often because the salesperson does not fully grasp the mentality an executive has towards their business and its [...]
Senior Citizens Explore Digital Technology for Health Management
Any thought of digital technology catering exclusively to a young audience has now become a thing of the past. This is most true when dealing with the all-important topic of healthcare. With the aging population [...]
How to Revamp Care in the Hospital and Healthcare Environment
Is there an imbalance between your hospital’s daily operations and payment model? What your healthcare system achieves and how you get compensated are rapidly changing in today’s medical environment. According to a recent report done [...]
5 Tips for Making Your Content Stand Out
There’s a lot of buzz around the phrase ‘content creation’ these days, but what does it mean to actually create high quality content that makes you stand out from your competitors? Do you have the [...]
Tips on Engaging Millennials as Brand Advocates
The next five years are set to see the millennials take the stage as a revolutionary presence in the business world. This group of people, those born between 1980 and 2000, is one of the [...]
Media Pitching in a Digital Landscape: How Social Media Will Impact Your Press Coverage
From Vocus' 2014 State of the Media Report Understanding how to properly pitch a story to the media is a crucial skill all public relations professionals must cultivate in order to be successful in the [...]