Joy Scott is driven by a passion to make a difference. She actively seeks out innovators and “best-of-breed” companies that improve the well-being of their clients and consumers. Then, with insight and influence, she guides them to deliver maximum impact in their markets – driving sales, reputation, and growth with a blend of strategic thinking, relentless pursuit of results, and diplomacy.

As the principal of Scott Public Relations, Joy’s passionate campaigns on behalf of established and emerging companies have led the agency to a leadership position serving the business-to-business communication needs of companies in insurance, healthcare and technology, from Fortune 500 firms to start-ups for the past 25+ years. The innovations she has helped launch range from managed care and hospital medicine to concierge medicine, the adoption of evidence-based medical guidelines and telemedicine.

Joy’s history of fierce advocacy and game-changing tactics began before the launch of Scott Public Relations. As the media manager and spokesperson for one of the most adversarial public issues campaigns in Arizona and one that had serious implications for healthcare across the U.S., she was a leader in the Arizona Hospital Association team that reversed public opinion over a two-year battle and defeated four initiatives that would have set prices for hospitals in that state. She was on the forefront of the development of healthcare and professional services marketing as a marketing executive for American Medical International, the Arizona Community College District, and the Visiting Nurse Association of Los Angeles, the largest home care provider west of the Mississippi.

A graduate of UCLA’s prestigious executive M.B.A. program, Joy combines her marketing skills with expertise in business and management to provide a strategic approach to programs that directly impact a company’s bottom line. In addition to the M.B.A., she also earned a Master’s in Psychology and a Bachelor’s degree in English and history, summa cum laude, Phi Beta Kappa, at Arizona State University. She holds a certificate in Digital Marketing from the University of Vermont.

Joy is Past President of PRBI (Public Boutiques International), an international network of boutique public relations agencies and currently chairs their committee on new business. She is also on the Board of the Guardian Angel School.

She has been active in a number of professional associations, including the Public Relations Society of America and its Counselors Academy, and has served on the Boards of the Arizona Society for Hospital Public Relations, CineWomen, and the Alumni Association of UCLA’s Executive M.B.A. program.

When away from the office, you can find Joy with her family engaged in her children’s activities, traveling, writing, reading voraciously, learning to garden, and advocating for the rights of children.

The SPR Team

We’re smart, deep, thoughtful professionals embedded in your industry who take your business as seriously as you do.  We thrive on challenges. We get really excited when we find a new way to solve a problem and when an out-of-the-box creative idea works. Most of all, we’re all about the right results – for you.

Our client relationships are long-term. As we make history together with your company, we become trusted colleagues. Clients consider us an extension of their in-house team. We are your advocate, your sounding board and your trusted resource to handle any PR challenge that comes your way.  And, you can always count on us to put your interests, first.

Our offices are located in Los Angeles, California and in Atlanta, Georgia – two of the major media centers in the U.S. Affiliated offices are in most major U.S. cities and New York City. You’ll also find us at the major trade shows in healthcare, insurance and technology across the U.S. and sometimes, abroad, collaborating with our clients and keeping on top of industry developments.


Pondel/Wilkinson Inc. is Scott Public Relations’ partner for publicly traded, pre-public, and emerging companies that need expert assistance in investor relations, including investor targeting, messaging for investor constituents and financial media outreach s. With a 50-year history of success, PondelWilkinson is known for professional service, innovation and results.

As long-time collaborators, Scott PR and PondelWilkinson share a deep expertise in healthcare, adopting a boutique agency model in which principals provide hands-on ongoing counsel and strategy, and a commitment to stellar quality services and outcomes.

PondelWilkinson’s expertise in healthcare includes serving national and international clients in medical devices, drug delivery, healthcare IT, insurance, life sciences and biotech, medical and nursing services, and specialty pharmaceuticals. In addition, the agency has worked with companies in diverse industries such as consumer products and services, technology, automotive, professional and financial services, and energy.

Whether companies want to build shareholder value, forge new relationships with key constituencies, raise investor awareness, manage public scrutiny, or divert a corporate crisis, Scott PR clients have access to the expert services and counsel through PondelWilkinson.

Amy Rotenberg Esq., founder and president of Rotenberg Associates, combines nearly two decades of experience in strategic communications and crisis management with 10 years as a trial attorney. Along with her team, Amy brings a direct line of communication to opinion-makers, legislators, regulators and media in Washington, DC and across the nation.

Whether advocating a high profile issue before Congress or the national media, informing opinion-leaders about key topics, or developing the reputation of executives and organizations, Amy specializes in helping clients at the intersection of media interest, legal claims, and regulatory issues, including developing thought leadership and influence with opinion leaders in our nation’s Capital.

Amy Rotenberg’s unique blend of communications and legal skills provides clients with the most strategic, tactical, and disciplined counsel and execution for their critical issues. Clients benefit from Amy’s longstanding relationships with a nationwide network of current and former public officials, lawyers, experts, and media and opinion leaders. The firm has extensive experience working with clients across the healthcare ecosystem, as well as in higher education, food, financial services, professional sports, non-profits and news media.

Amy Rotenberg received her undergraduate degree from Harvard University, Magna Cum Laude in Government, an M. Phil degree in International Relations from Cambridge University, England, where she was a Rotary Scholar, and her law degree, with honors, from the University of Minnesota Law School. She serves on a number of non-profit boards, speaks frequently on the subject of communications, and has assumed leadership roles in presidential, senatorial and congressional campaigns. She is a retired competitive figure skater.

Bill Behnke is a dynamic sales management executive with a love for and specialization in young, emerging companies with brilliant ideas that change the future of healthcare.

Behnke has consistently demonstrated a track record of hiring, training and developing successful sales and marketing teams while exceeding all goals and objectives established by Chief Executive Officers and Boards of Directors. He has over 20 years of experience selling to CEO’s, CFO’s, CMO’S, and Boards of Directors of health insurance companies and hospitals as well as significant success raising capital from venture capital firms, private equity firms, and accredited private investors. He is recognized as an effective team player and a creative problem solver with excellent communication and people skills, and has a proven ability to enter and expand new markets nationally where competitors have not been successful.

In seven years with Cogent Healthcare, he helped grow that firm from fledging status to market leader in the growing field of hospital medicine. For WebVMC, the leader in tele-heath technology for the managed care of patients with chronic illnesses, he spearheaded the sales and marketing efforts from start-up to global player, positioning the company for a successful acquisition.

Behnke is an invaluable resource to companies looking for market insight, connections to decision-makers, sales training, building the sales force, and leading the sales and marketing for the enterprise.

Sophia has more than 15 years of experience conducting consumer, physician, and patient research for healthcare systems across the U.S., including research to support healthcare delivery system reform and transitions to accountable care. Sophia has been the lead researcher on hundreds of qualitative and quantitative studies, including research for Kaiser Permanente, L.A. Care Health Plan, CalOptima, HealthCare Partners, the Billings Clinic, Sharp Rees-Stealy, Scan Health Plan, the Council of Accountable Physician Practices (CAPP), the California Department of Public Health, and the U.S. Department of Health and Human Services, among other organizations.

Sophia earned her Master’s Degree from the School of Public Affairs at the University of California, Los Angeles, with an emphasis in social research and completed advanced coursework in Evaluation and Applied Research from Claremont Graduate University. Previously, Sophia worked as a managing partner at a Los Angeles-based management consulting firm, recognized by the Los Angeles Business Journal as one of the top women-owned businesses.

Linda Larkey, Ph.D., consults with Scott Public Relations on strategies and tactics for social marketing. Dr. Larkey is a Professor and Scottsdale Healthcare Chair of Biobehavioral Oncology Research, College of Nursing and Health Innovation at Arizona State University. She previously held a similar position with the University of Arizona School of Medicine. Her master’s and doctoral degrees in Communication from Arizona State University serve her well in her research in communication of health messages to multicultural populations. Her expertise spans communication about disease risk and health promotion, including multicultural issues and decision-making about complementary and alternative medical practices. She lectures on qualitative methods of research, theories of behavior change, program evaluation and integrative medicine in cancer care.

Recent research grant awards totaling more than $6 million have been provided by National Institutes of Health (Agency for Healthcare Research and Quality, National Cancer Institute, and The National Center for Complementary and Alternative Medicine), and the American Cancer Society, including a grant that is competitively awarded to research best methods to raise rates of cancer screening and promote prevention behaviors among underserved populations, particularly Latinas. The National Cancer Institute also funded a test of a Hispanic adaptation of the American Lung Association smoking cessation program. Dr. Larkey’s most recent program of research is developing methods for using storytelling to engage target populations with emotional appeals that create a sense of identification with characters and fostering new, social norms to influence and persuade.

Scott Marber is a sales and marketing leader with over 30 years success in growing and leading health care companies.  He has generated a quarter billion in new revenue while up-selling the existing client base and has led four companies to successful exits. Typically brought in to introduce discipline and focus to sales and account management process, he has dramatically grown organizations, particularly those with B2B and B2C synergy.

A few results from former companies:
-Grew Health Care Provider Information company 5x which resulted in successful acquisition.
-Created 6 sales and account management teams from scratch.
-Closed 12 deals in first year that grew revenue by 300%.
-Grew user base from one million customers to more than seven million in one year.
-Uncovered $28 million of savings and revenue opportunities for national payer.
-Doubled member enrollment in first eight months. Quadrupled in 20 months. Positioned company for acquisition.
-Grew key account sales from 0 to $100 million.

His expertise includes:
-Creating disciplined sales process
-Positioning companies for acquisition
-Hiring, managing, driving A-List sales and account management teams
-Closing deals
-Focusing start-ups
-Implementing growth metrics
-Data Analytics and Wellness
-Contract negotiation
-Creating profitable business development partnerships
-Simplifying marketing message

Elan Rubinstein is the founder of EB Rubinstein Associates (EBRA), a management consultancy. EBRA provides strategic planning, product positioning, market research, and business development services related to prescription drugs, biotechnology and health services. Dr. Rubinstein founded EBRA in 1989.

Dr. Rubinstein received a Pharm.D. from the University of Southern California, and completed a subsequent residency at the University of California at San Francisco. He earned a Masters in Public Health (Health Services Administration) from University of California at Los Angeles.

Ours is a global society. Scott Public Relations has experience introducing products into U.S. markets as well as promoting U.S. products and services in major world markets. Our affiliation with PRBI (Public Relations Boutiques International), an international network of boutique PR agencies with the same level of seniority, experience, and customer service as Scott Public Relations, gives us on-the-ground resources from Moscow to Rome to Beijing to Sao Paolo to Munich, as well as across the continental U.S.

Joy Scott is an active member and past president of PRBI – to learn more about the organization, visit Her article on international PR trends recently appeared on See the link below:

Putting solutions together in more innovative ways: Do we really need faster horses in multinational PR?