The SPR Team 2018-07-19T17:38:08+00:00
Bulldog Reporter PR PROfile
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Joy Scott is driven by a passion to make a difference. She actively seeks out innovators and “best-of-breed” companies that improve the well-being of their clients and consumers. Then, with insight and influence, she guides them to deliver maximum impact in their markets – driving sales, reputation, and growth with a blend of strategic thinking, relentless pursuit of results, and diplomacy.

As the principal of Scott Public Relations, Joy’s passionate campaigns on behalf of established and emerging companies have led the agency to a leadership position serving the business-to-business communication needs of companies in insurance, healthcare and technology, from Fortune 500 firms to start-ups for the past 25+ years. The innovations she has helped launch range from managed care and hospital medicine to concierge medicine, the adoption of evidence-based medical guidelines and telemedicine.

Joy’s history of fierce advocacy and game-changing tactics began before the launch of Scott Public Relations. As the media manager and spokesperson for one of the most adversarial public issues campaigns in Arizona and one that had serious implications for healthcare across the U.S., she was a leader in the Arizona Hospital Association team that reversed public opinion over a two-year battle and defeated four initiatives that would have set prices for hospitals in that state. She was on the forefront of the development of healthcare and professional services marketing as a marketing executive for American Medical International, the Arizona Community College District, and the Visiting Nurse Association of Los Angeles, the largest home care provider west of the Mississippi.

A graduate of UCLA’s prestigious executive M.B.A. program, Joy combines her marketing skills with expertise in business and management to provide a strategic approach to programs that directly impact a company’s bottom line. In addition to the M.B.A., she also earned a Master’s in Psychology and a Bachelor’s degree in English and history, summa cum laude, Phi Beta Kappa, at Arizona State University.

She has been active in a number of professional associations, including the Public Relations Society of America and its Counselors Academy, and has served on the Boards of the Arizona Society for Hospital Public Relations, CineWomen, and the Alumni Association of UCLA’s Executive M.B.A. program.

Currently, Joy is on the Board of PRBI (Public Boutiques International), an international network of boutique public relations agencies. She is also on the Board of the Guardian Angel School.

When away from the office, you can find Joy with her family engaged in her children’s activities, traveling, writing, reading voraciously, learning to garden, and advocating for the rights of children.

The SPR Team

We’re smart, deep, thoughtful professionals embedded in your industry who take your business as seriously as you do.  We thrive on challenges. We get really excited when we find a new way to solve a problem and when an out-of-the-box creative idea works. Most of all, we’re all about the right results – for you.

Our client relationships are long-term. As we make history together with your company, we become trusted colleagues. Clients consider us an extension of their in-house team. We are your advocate, your sounding board and your trusted resource to handle any PR challenge that comes your way.  And, you can always count on us to put your interests, first.

Our offices are located in Los Angeles, California and in Atlanta, Georgia – two of the major media centers in the U.S. Affiliated offices are in most major U.S. cities and New York City. You’ll also find us at the major trade shows in healthcare, insurance and technology across the U.S. and sometimes, abroad, collaborating with our clients and keeping on top of industry developments.


Bill Behnke is a dynamic sales management executive with a love for and specialization in young, emerging companies with brilliant ideas that change the future of healthcare.

Behnke has consistently demonstrated a track record of hiring, training and developing successful sales and marketing teams while exceeding all goals and objectives established by Chief Executive Officers and Boards of Directors. He has over 20 years of experience selling to CEO’s, CFO’s, CMO’S, and Boards of Directors of health insurance companies and hospitals as well as significant success raising capital from venture capital firms, private equity firms, and accredited private investors. He is recognized as an effective team player and a creative problem solver with excellent communication and people skills, and has a proven ability to enter and expand new markets nationally where competitors have not been successful.

In seven years with Cogent Healthcare, he helped grow that firm from fledging status to market leader in the growing field of hospital medicine. For WebVMC, the leader in tele-heath technology for the managed care of patients with chronic illnesses, he spearheaded the sales and marketing efforts from start-up to global player, positioning the company for a successful acquisition.

Behnke is an invaluable resource to companies looking for market insight, connections to decision-makers, sales training, building the sales force, and leading the sales and marketing for the enterprise.

Sophia has more than 15 years of experience conducting consumer, physician, and patient research for healthcare systems across the U.S., including research to support healthcare delivery system reform and transitions to accountable care. Sophia has been the lead researcher on hundreds of qualitative and quantitative studies, including research for Kaiser Permanente, L.A. Care Health Plan, CalOptima, HealthCare Partners, the Billings Clinic, Sharp Rees-Stealy, Scan Health Plan, the Council of Accountable Physician Practices (CAPP), the California Department of Public Health, and the U.S. Department of Health and Human Services, among other organizations.

Sophia earned her Master’s Degree from the School of Public Affairs at the University of California, Los Angeles, with an emphasis in social research and completed advanced coursework in Evaluation and Applied Research from Claremont Graduate University. Previously, Sophia worked as a managing partner at a Los Angeles-based management consulting firm, recognized by the Los Angeles Business Journal as one of the top women-owned businesses.

Amy Rotenberg Esq. is an attorney and senior public relations professional who – along with her team – bring a direct line of communication to opinion-makers, legislators, regulators and media in the Washington D.C. world. Rotenberg Associates, Inc. specializes in assisting organization and individuals at the intersection of legal claims, regulatory issues and media interest, including developing thought leadership and influence with Capitol-based opinion leaders.

Founder Amy Rotenberg received her undergraduate degree from Harvard University, Magna Cum Laude in government; a M.Phil degree in International Relations from Cambridge University, England, where she was a Rotary Scholar, and her law degree, with honors, from the University of Minnesota Law School.

She brings more than 20 years of strategic communications experience in clients, including crisis management across the healthcare ecosystem, corporate public relations, and stakeholder relationships.

Roger Pondel’s professional expertise focuses on developing communications strategies and tactics for publicly owned and privately held companies in various industries, including professional and financial services firms. He has been the architect of programs involving sensitive corporate issues, including mergers and acquisitions, crises, litigation support and labor matters, as well as serving as day-to-day corporate public relations and investor relations counsel.

His previous experience includes serving as communications and investor relations director of several large publicly traded corporations, where responsibilities included both corporate/financial communications and investor relations.

Pondel also was a reporter with the San Jose Mercury News. He is currently a member of the CFA Institute, the National Investor Relations Institute and the Public Relations Society of America. He also was a national board member of the Association for Corporate Growth.

Pondel earned a Bachelor’s degree from the School of Journalism and Mass Communications, California State University, San Jose. He is a frequent guest speaker on investor relations and strategic public relations issues.

Linda Larkey, Ph.D., consults with Scott Public Relations on strategies and tactics for social marketing. Dr. Larkey is a Professor and Scottsdale Healthcare Chair of Biobehavioral Oncology Research, College of Nursing and Health Innovation at Arizona State University. She previously held a similar position with the University of Arizona School of Medicine. Her master’s and doctoral degrees in Communication from Arizona State University serve her well in her research in communication of health messages to multicultural populations. Her expertise spans communication about disease risk and health promotion, including multicultural issues and decision-making about complementary and alternative medical practices. She lectures on qualitative methods of research, theories of behavior change, program evaluation and integrative medicine in cancer care.

Recent research grant awards totaling more than $6 million have been provided by National Institutes of Health (Agency for Healthcare Research and Quality, National Cancer Institute, and The National Center for Complementary and Alternative Medicine), and the American Cancer Society, including a grant that is competitively awarded to research best methods to raise rates of cancer screening and promote prevention behaviors among underserved populations, particularly Latinas. The National Cancer Institute also funded a test of a Hispanic adaptation of the American Lung Association smoking cessation program. Dr. Larkey’s most recent program of research is developing methods for using storytelling to engage target populations with emotional appeals that create a sense of identification with characters and fostering new, social norms to influence and persuade.

Scott Marber is a sales and marketing leader with over 30 years success in growing and leading health care companies.  He has generated a quarter billion in new revenue while up-selling the existing client base and has led four companies to successful exits. Typically brought in to introduce discipline and focus to sales and account management process, he has dramatically grown organizations, particularly those with B2B and B2C synergy.

A few results from former companies:
-Grew Health Care Provider Information company 5x which resulted in successful acquisition.
-Created 6 sales and account management teams from scratch.
-Closed 12 deals in first year that grew revenue by 300%.
-Grew user base from one million customers to more than seven million in one year.
-Uncovered $28 million of savings and revenue opportunities for national payer.
-Doubled member enrollment in first eight months. Quadrupled in 20 months. Positioned company for acquisition.
-Grew key account sales from 0 to $100 million.

His expertise includes:
-Creating disciplined sales process
-Positioning companies for acquisition
-Hiring, managing, driving A-List sales and account management teams
-Closing deals
-Focusing start-ups
-Implementing growth metrics
-Data Analytics and Wellness
-Contract negotiation
-Creating profitable business development partnerships
-Simplifying marketing message

Elan Rubinstein is the founder of EB Rubinstein Associates (EBRA), a management consultancy. EBRA provides strategic planning, product positioning, market research, and business development services related to prescription drugs, biotechnology and health services. Dr. Rubinstein founded EBRA in 1989.

Dr. Rubinstein received a Pharm.D. from the University of Southern California, and completed a subsequent residency at the University of California at San Francisco. He earned a Masters in Public Health (Health Services Administration) from University of California at Los Angeles.

336 Productions is an award-winning, full service video production company that focuses on creating exceptional experiences – from the client collaborating with 336 during pre-production to the viewer’s experience watching the finished product. The company was co-founded by husband and wife, Josh and Marlowe Stone, both film graduates from Cal State Long Beach.

336 take projects from conception to completion, using the most modern workflows, newest equipment, and time-tested techniques. They are artists and business people who have a great appreciation for the balance that art and business have in their industry.

Their specialty is to produce client branded, live-action and motion graphic videos. Their clients include small start-ups and Fortune 500 companies. Some of the types of videos they produce include: commercials, explainers, training videos, product demos, web videos, and sales videos. Whether the content is produced for TV, the web, DVD or Blu-Ray, 336 understands and has experience with each distribution channel.

366 has won Telly, W3, Pixie, and Communicator Awards in the categories of Corporate Image, Web Marketing, Branded Content, Online Video, Motion Graphics, Opening Title Sequence, and Film Trailer.

Ours is a global society. Scott Public Relations has experience introducing products into U.S. markets as well as promoting U.S. products and services in major world markets. Our affiliation with PRBI (Public Relations Boutiques International), an international network of boutique PR agencies with the same level of seniority, experience, and customer service as Scott Public Relations, gives us on-the-ground resources from Moscow to Rome to Beijing to Sao Paolo to Munich, as well as across the continental U.S.

Joy Scott is an active member and past president of PRBI – to learn more about the organization, visit Her article on international PR trends recently appeared on See the link below:

Putting solutions together in more innovative ways: Do we really need faster horses in multinational PR?