Joy Scott is driven by a passion to make a difference. She actively seeks out innovators and “best-of-breed” companies that improve the well-being of their clients and consumers. Then, with insight and influence, she guides them to deliver maximum impact in their markets – driving sales, reputation, and growth with a blend of strategic thinking, relentless pursuit of results, and diplomacy.
As the principal of Scott Public Relations, Joy’s passionate campaigns on behalf of established and emerging companies have led the agency to a leadership position serving the business-to-business communication needs of companies in insurance, healthcare and technology, from Fortune 500 firms to start-ups for the past 25+ years. The innovations she has helped launch range from managed care and hospital medicine to concierge medicine, the adoption of evidence-based medical guidelines and telemedicine.
Joy’s history of fierce advocacy and game-changing tactics began before the launch of Scott Public Relations. As the media manager and spokesperson for one of the most adversarial public issues campaigns in Arizona and one that had serious implications for healthcare across the U.S., she was a leader in the Arizona Hospital Association team that reversed public opinion over a two-year battle and defeated four initiatives that would have set prices for hospitals in that state. She was on the forefront of the development of healthcare and professional services marketing as a marketing executive for American Medical International, the Arizona Community College District, and the Visiting Nurse Association of Los Angeles, the largest home care provider west of the Mississippi.
A graduate of UCLA’s prestigious executive M.B.A. program, Joy combines her marketing skills with expertise in business and management to provide a strategic approach to programs that directly impact a company’s bottom line. In addition to the M.B.A., she also earned a Master’s in Psychology and a Bachelor’s degree in English and history, summa cum laude, Phi Beta Kappa, at Arizona State University. She holds a certificate in Digital Marketing from the University of Vermont.
Joy is a published author of three books. “Magenta Nation” is a handbook for healing America. “Love or Loyalty” is a novel about forgiveness, spanning one family’s adventures from the Civil War to the 1990’s. “Love Eternal… One More Time” is a novel with the theme of reincarnation. She serves as the Los Angeles coordinator for Edgar Cayce’s Association for Research and Enlightenment, and hosts “Conversations With…”, a virtual series of discussions with thought leaders at the intersection of science and spirituality. Read more about her books and these programs at www.go-deeper-now.com.
Joy is Past President of PRBI (Public Boutiques International), an international network of boutique public relations agencies and currently hosts the podcast “PRBI Insider”, on international PR trends and issues. She is also on the Board of the Guardian Angel School.
She has been active in a number of professional associations, including the Public Relations Society of America and its Counselors Academy, and has served on the Boards of the Arizona Society for Hospital Public Relations, CineWomen, and the Alumni Association of UCLA’s Executive M.B.A. program.
When away from the office, you can find Joy spending time with her family (husband and two children), traveling (throughout the U.S. and to more than 40 countries – and counting), writing, reading voraciously, gardening, and advocating passionately for social justice causes.