Joy Scott is driven by a passion to make a difference. She actively seeks out innovators and “best-of-breed” companies that improve the well-being of their clients and consumers. Then, with insight and influence, she guides them to deliver maximum impact in their markets – driving sales, reputation, and growth with a blend of strategic thinking, relentless pursuit of results, and diplomacy.

As the principal of Scott Public Relations, Joy’s passionate campaigns on behalf of established and emerging companies have led the agency to a leadership position serving the business-to-business communication needs of companies in insurance, healthcare and technology, from Fortune 500 firms to start-ups for the past 25+ years. The innovations she has helped launch range from managed care and hospital medicine to concierge medicine, the adoption of evidence-based medical guidelines and telemedicine.

Joy’s history of fierce advocacy and game-changing tactics began before the launch of Scott Public Relations. As the media manager and spokesperson for one of the most adversarial public issues campaigns in Arizona and one that had serious implications for healthcare across the U.S., she was a leader in the Arizona Hospital Association team that reversed public opinion over a two-year battle and defeated four initiatives that would have set prices for hospitals in that state. She was on the forefront of the development of healthcare and professional services marketing as a marketing executive for American Medical International, the Arizona Community College District, and the Visiting Nurse Association of Los Angeles, the largest home care provider west of the Mississippi.

A graduate of UCLA’s prestigious executive M.B.A. program, Joy combines her marketing skills with expertise in business and management to provide a strategic approach to programs that directly impact a company’s bottom line. In addition to the M.B.A., she also earned a Master’s in Psychology and a Bachelor’s degree in English and history, summa cum laude, Phi Beta Kappa, at Arizona State University. She holds a certificate in Digital Marketing from the University of Vermont.

Joy is a published author of three books. “Magenta Nation” is a handbook for healing America. “Love or Loyalty” is a novel about forgiveness, spanning one family’s adventures from the Civil War to the 1990’s. “Love Eternal… One More Time” is a novel with the theme of reincarnation. She serves as the Los Angeles coordinator for Edgar Cayce’s Association for Research and Enlightenment, and hosts “Conversations With…”, a virtual series of discussions with thought leaders at the intersection of science and spirituality. Read more about her books and these programs at

Joy is Past President of PRBI (Public Boutiques International), an international network of boutique public relations agencies and currently hosts the podcast “PRBI Insider”, on international PR trends and issues. She is also on the Board of the Guardian Angel School.

She has been active in a number of professional associations, including the Public Relations Society of America and its Counselors Academy, and has served on the Boards of the Arizona Society for Hospital Public Relations, CineWomen, and the Alumni Association of UCLA’s Executive M.B.A. program.

When away from the office, you can find Joy spending time with her family (husband and two children), traveling (throughout the U.S. and to more than 40 countries – and counting), writing, reading voraciously, gardening, and advocating passionately for social justice causes.

The SPR Team

The Scott PR team is a cohesive group of smart, dedicated, and scrappy individuals with an incredible depth of experience in the industries in which we specialize – healthcare, insurance and the technologies that enable them. Our eclectic backgrounds in journalism, business, public policy, marketing, political science, health promotion, research and psychology coalesces into comprehensive and creative insights for your success. We stay on top of evolving trends with ongoing education and certifications, publishing our forecasts and insights in books, podcasts, and blogs.


Pondel/Wilkinson Inc. is Scott Public Relations’ partner for publicly traded, pre-public, and emerging companies that need expert assistance in investor relations, including investor targeting, messaging for investor constituents and financial media outreach s. With a 50-year history of success, PondelWilkinson is known for professional service, innovation and results.

As long-time collaborators, Scott PR and PondelWilkinson share a deep expertise in healthcare, adopting a boutique agency model in which principals provide hands-on ongoing counsel and strategy, and a commitment to stellar quality services and outcomes.

PondelWilkinson’s expertise in healthcare includes serving national and international clients in medical devices, drug delivery, healthcare IT, insurance, life sciences and biotech, medical and nursing services, and specialty pharmaceuticals. In addition, the agency has worked with companies in diverse industries such as consumer products and services, technology, automotive, professional and financial services, and energy.

Whether companies want to build shareholder value, forge new relationships with key constituencies, raise investor awareness, manage public scrutiny, or divert a corporate crisis, Scott PR clients have access to the expert services and counsel through PondelWilkinson.

Rotenberg Associates

Amy Rotenberg Esq., founder and president of Rotenberg Associates, combines nearly two decades of experience in strategic communications and crisis management with 10 years as a trial attorney. Along with her team, Amy brings a direct line of communication to opinion-makers, legislators, regulators and media in Washington, DC and across the nation.

Whether advocating a high profile issue before Congress or the national media, informing opinion-leaders about key topics, or developing the reputation of executives and organizations, Amy specializes in helping clients at the intersection of media interest, legal claims, and regulatory issues, including developing thought leadership and influence with opinion leaders in our nation’s Capital.

Amy Rotenberg’s unique blend of communications and legal skills provides clients with the most strategic, tactical, and disciplined counsel and execution for their critical issues. Clients benefit from Amy’s longstanding relationships with a nationwide network of current and former public officials, lawyers, experts, and media and opinion leaders. The firm has extensive experience working with clients across the healthcare ecosystem, as well as in higher education, food, financial services, professional sports, non-profits and news media.

Amy Rotenberg received her undergraduate degree from Harvard University, Magna Cum Laude in Government, an M. Phil degree in International Relations from Cambridge University, England, where she was a Rotary Scholar, and her law degree, with honors, from the University of Minnesota Law School. She serves on a number of non-profit boards, speaks frequently on the subject of communications, and has assumed leadership roles in presidential, senatorial and congressional campaigns. She is a retired competitive figure skater.

PRBI logo

Ours is a global society. Scott Public Relations has experience introducing products into U.S. markets as well as promoting U.S. products and services in major world markets. Our affiliation with PRBI (Public Relations Boutiques International), an international network of boutique PR agencies with the same level of seniority, experience, and customer service as Scott Public Relations, gives us on-the-ground resources from Moscow to Rome to Beijing to Sao Paolo to Munich, as well as across the continental U.S.

Joy Scott is an active member and past president of PRBI – to learn more about the organization, visit Her article on international PR trends recently appeared on See the link below:

Putting solutions together in more innovative ways: Do we really need faster horses in multinational PR?