Monthly Archives: March 2013

//March

Vine – a new tool for the PR toolkit?

Vine is a new video-sharing app that has fun components and could be the latest and greatest tool for the PR Industry. Bestowed upon us mere mortals from the gods of Twitter, this fresh video app offers the user the ability to create six seconds’ worth of embeddable video for Twitter postings. In a world [...]

Vine – a new tool for the PR toolkit? 2018-02-24T12:20:25+00:00

The Catholic Church & Social Media

Blog provided on behalf of Lucy Siegel, President and CEO of Bridge Global Strategies White smoke was first seen rising from the Sistine Chapel chimney on Wednesday at 1:06pm EDT. Just hours later, at 3:33pm, the Vatican tweeted “HABEMUS PAPAM FRANCISCUM,” which translates to “We have Pope Francis.” The tweet was retweeted 25,000 times in [...]

The Catholic Church & Social Media 2018-02-22T19:52:06+00:00

Trials, tribulations, and the impact of social media on the media industry

From Vocus’ 2013 State of the Media Report Looking for media coverage? Ignore social media at your own peril. About 80 percent of journalists use Twitter and Facebook for research. If you are not there, your story may be overlooked. The 4th annual State of the Media Report from Vocus examines how social media impacts [...]

Trials, tribulations, and the impact of social media on the media industry 2018-02-24T12:36:13+00:00

How the Digital Era Redefined PR Story-Telling

Blog courtesy of Lucy Siegel, CEO of Bridge Global Strategies Story-telling has always been the core of any company’s public relations. But a lot has changed in recent years as news and interpersonal communication have been digitalized: the way companies’ stories are told, who tells them, what channels are used to tell them, the time [...]

How the Digital Era Redefined PR Story-Telling 2018-03-01T15:31:06+00:00

Scott Public Relations Announces White Paper on “The Seven Steps to Thought Leadership – and Beyond”

Scott Public Relations Announces White Paper on “The Seven Steps to Thought Leadership – and Beyond” Publication Incorporates Web 2.0 and Social Media Strategies for Healthcare, Insurance and Technology Pubic Relations Los Angeles – June 2, 2010 - Scott Public Relations, specialists in healthcare, insurance and technology PR, announced today the publication of “The Seven [...]

Scott Public Relations Announces White Paper on “The Seven Steps to Thought Leadership – and Beyond” 2017-03-09T00:50:18+00:00

Innovators Spotlight: PTPN Successfully Expands Value Proposition in Changing Marketplace

What do you do when the marketplace changes to such an extent that the company’s value proposition is no longer as powerful as it once was? This is the situation in which PTPN, the nation’s premier network of independent rehabilitation practitioners, found itself. Conceived in the early days of managed care, PTPN is the brainchild [...]

Innovators Spotlight: PTPN Successfully Expands Value Proposition in Changing Marketplace 2018-03-01T18:03:23+00:00

Scott Public Relations Joins PR Boutiques International

Scott Public Relations Joins PR Boutiques International  Collaboration Offers Highly Specialized Experience in U.S. and International Markets  Los Angeles – February 23, 2010 — Scott Public Relations, specialists in communications in health care, insurance, and technology, has joined Public Relations Boutiques International (PRBI), a worldwide collaborative network of boutique public relations firms.  Through this association, [...]

Scott Public Relations Joins PR Boutiques International 2017-03-09T00:50:45+00:00