Referral Marketing

Many healthcare organizations today rely on mass advertising and marketing campaigns to get their organization or message in front of a particular target audience. This technique may help to build name recognition and brand awareness, but also it involves a large degree of inefficiency and waste. For instance, this technique may generate interest, but some [...]

Referral Marketing2019-09-11T21:35:12-07:00

How to Measure the Value of a PR Program

What could be more timely for today's economic conditions? Are you getting what you pay for with your marketing and PR program? Are the results worth the investment? More importantly, how can you measure the results of something like public relations, which by definition is designed to "influence" behavior? Those are good questions. Today more [...]

How to Measure the Value of a PR Program2019-02-14T10:02:43-08:00

Twitter Helps Engage With Customers

The crash of U.S. Airways Flight 1549 is just one of the latest examples showing how platforms such as Twitter are evolving beyond social messaging services into interactive news sources that corporate executives have to consider and monitor in their communications programs. Almost immediately after Flight 1549 slid safely into the New York's Hudson River, [...]

Twitter Helps Engage With Customers2020-03-21T09:58:40-07:00

The impact of the Baby Boomers on healthcare marketing!

Baby Boomers -that 76 million-member generation that has shaped so much of American culture for the past 50 years-are a dominant force in healthcare. This is a generation, after all, that has defined consumerism, far outspending their parents or even the generations that have followed since. Boomers are modern day super-consumers who have grown up [...]

The impact of the Baby Boomers on healthcare marketing!2019-10-28T16:41:47-07:00

The Power of Storytelling

Public relations has sometimes been referred to as “The Art of Storytelling.” How effective are stories in changing behavior? A recent research study conducted by Dr. Linda Larkey, faculty member of the University of Arizona College of Medicine, measures the impact of storytelling on human behavior. Researchers at the University of Arizona, Dept. of Family [...]

The Power of Storytelling2019-11-22T19:31:33-08:00
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