CyberAlert’s blog post, “What the ‘State of the News Media 2014’ Means for PR” discussing Pew Research Center’s 2014 State of the News Media report argues that traditional news doesn’t have to disappear altogether. In fact, the industry has new, more successful ways of channeling their gathering and sharing of news with the help of [...]
The article “Figuring Out Journalists: 3 Tips for PR Pros” by Jonathan Tombes on Ragan’s Health Care Communication News discusses three helpful clues when it comes to efficiently motivating busy journalists to consider your story pitch: They hate jargon. Being the excellent wordsmiths they are, journalists don’t like industry lingo/buzzwords. They are more responsive to [...]
Blog courtesy of Bridge Global Strategies In our first post in this series, we examined the first stage of developing a winning PR strategy for small businesses (Research and Planning). We described the steps you should take to analyze your target audience, identify media channels for reaching your audience and develop compelling story ideas that will help [...]
In PR, the old “smile and dial” approach — going down a media call-sheet, interrupting busy journalists with things that weren't related to their everyday stories at all — has been replaced with new tactics like inbound and real-time media relations, which are much more effective in the 24/7 nature of today’s media environment. Inbound [...]
A Review of Business Wire’s White Paper Linking Press Release Output to Outcomes While the public relations industry continues to evolve and shift from traditional to digital tactics to a calculated mix of both, the power of the press release continues to show strength and agility when used strategically in a public relations campaign. Business [...]
Blog courtesy of Lucy Siegel from Bridge Global Strategies A January article in Forbes referred to a survey done by the Fournaise Marketing Group on marketing. Of the executives surveyed, 73 percent said they don’t believe marketing is significantly tied to revenue creation. Until very recently, marketing people have had a very tough time proving [...]
Marketing platforms are shifting to adapt to our society’s technological preferences and as such, marketers and PR professionals continue to explore new ways to reach their target audiences. During a recent webinar hosted by the Marketing Executives Networking Group (MENG), Claudio Schapsis of Georillas presented several effective ways to utilize mobile marketing tactics in PR [...]
Blog courtesy of Diana Kim from Bridge Global Strategies This blog post is the third in a four-part series, describing the steps to execute a successful content marketing strategy. Once you’ve mapped out what content you’ll produce, you’ll need to create and keep up with an editorial calendar. This is the simplest step, but for [...]
By now, everyone knows the impact that social media can have on building brand awareness and recognition among target markets. Big companies like Ford and CBS are among many that have mastered social media’s branding potential. So how do they do it? The answer: increasing followers which leads to increased awareness and ultimately increased participation [...]
As a public relations agency that specializes in B2B PR and marketing for healthcare, insurance and technology companies, we talk a lot about how the practice of PR has changed in the relatively new era of digital and social media. In a previous post we discussed the value of a press release in this new [...]
