Einsight Blog

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Archive for June, 2013

Corporate Reputation Management: What Your Front Desk Says

Blog courtesy of Bridge Global Strategies and DoubleDimond PR Corporate reputation management isn’t just about media relations, social media, and other typical services a PR firm offers. Thanks to our […]

The Branding Race is On: Are You Ready to Start Your Engine?

What a difference two years makes. At a recent international trade show for the usually staid insurance industry, I was stunned to see how companies had upgraded their branding and […]

3 Things to Remember When Building Brand Equity With Millennials

Blog courtesy of Bridge Global Strategies Some say they are lazy, narcissistic, and spoiled. Others would describe them as socially responsible, and digitally aware. Who are they? They are the Millennials. […]

Women: A force in social media

According to the U.S. Department of Labor, women make approximately 80 percent of the healthcare decisions for their families today. This is a well known fact in the PR world, […]

7 Must-Know Marketing Terms (Top-of-the-List: Inbound Marketing!)

Blog courtesy of Lucy Siegel from Bridge Global Strategies A January article in Forbes referred to a survey done by the Fournaise Marketing Group on marketing. Of the executives surveyed, […]

Social Media Manners and Etiquette

The Insurance News Net article “Don’t Blow it with Social Media” has excellent advice for effectively using social media to build relationships. Social media and connecting has become an integral […]

Communications for Startups Is Best Done by a Professional PR Firm

Blog courtesy of Lucy Siegel from Bridge Global Strategies Should startups hire PR agencies? According to authors of a couple of recently-published articles, the answer is a loud and vehement […]

B2B Mobile Marketing Tactics & How to Leave a Successful Digital Footprint

Marketing platforms are shifting to adapt to our society’s technological preferences and as such, marketers and PR professionals continue to explore new ways to reach their target audiences. During a […]

Sign Up for New Einsights
  • This field is for validation purposes and should be left unchanged.