Monthly Archives: June 2013

//June

PR Boutiques International™ Announces New Officers and Board

PR Boutiques International™ Announces New Officers and Board Joy Scott Elected Vice President  CHICAGO  (June 27, 2013) – PR Boutiques International (PRBI), a global network of 30 boutique public relations firms in 12 countries, announced its 2013-14 slate of officers and board members during its sixth annual meeting in Chicago, June 13 - 15. “This [...]

Corporate Reputation Management: What Your Front Desk Says

Blog courtesy of Bridge Global Strategies and DoubleDimond PR Corporate reputation management isn't just about media relations, social media, and other typical services a PR firm offers. Thanks to our guest blogger, Margot Dimond, APR, Principal, DoubleDimond Public Relations in Houston, for letting us use this post, which originally ran on the DoubleDimond blog, "Ask [...]

The Branding Race is On: Are You Ready to Start Your Engine?

What a difference two years makes. At a recent international trade show for the usually staid insurance industry, I was stunned to see how companies had upgraded their branding and their marketing. Every company had their video playing. Booths had morphed from the paneled, old school law office look to the clean, open, inviting and [...]

3 Things to Remember When Building Brand Equity With Millennials

Blog courtesy of Bridge Global Strategies Some say they are lazy, narcissistic, and spoiled. Others would describe them as socially responsible, and digitally aware. Who are they? They are the Millennials. Also known as Generation Y, this demographic group of individuals is getting a lot of attention from both the media and the business world. They [...]

Women: A force in social media

According to the U.S. Department of Labor, women make approximately 80 percent of the healthcare decisions for their families today. This is a well known fact in the PR world, and as healthcare public relations and marketing experts, Scott Public Relations targets women for these healthcare-specific campaigns. Where women spend their time while on the [...]

7 Must-Know Marketing Terms (Top-of-the-List: Inbound Marketing!)

Blog courtesy of Lucy Siegel from Bridge Global Strategies A January article in Forbes referred to a survey done by the Fournaise Marketing Group on marketing. Of the executives surveyed, 73 percent said they don’t believe marketing is significantly tied to revenue creation. Until very recently, marketing people have had a very tough time proving [...]

Social Media Manners and Etiquette

The Insurance News Net article “Don’t Blow it with Social Media” has excellent advice for effectively using social media to build relationships. Social media and connecting has become an integral part of the business practice nowadays, but it continues to be a fast-moving and quick-changing landscape. It can be easy to become caught up in [...]

Communications for Startups Is Best Done by a Professional PR Firm

Blog courtesy of Lucy Siegel from Bridge Global Strategies Should startups hire PR agencies? According to authors of a couple of recently-published articles, the answer is a loud and vehement “no.” They’re wrong. Here’s why: Wendy Marx, CEO of Marx Communications, notes on her blog that results of a CEO survey show that startups that engage in PR [...]

B2B Mobile Marketing Tactics & How to Leave a Successful Digital Footprint

Marketing platforms are shifting to adapt to our society’s technological preferences and as such, marketers and PR professionals continue to explore new ways to reach their target audiences. During a recent webinar hosted by the Marketing Executives Networking Group (MENG), Claudio Schapsis of Georillas presented several effective ways to utilize mobile marketing tactics in PR [...]