Einsight Blog

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Archive for February, 2013

13 DOs & DON’Ts to Make the Most of Digital Communications

Blog courtesy of Lucy Siegal, CEO of Bridge Global Strategies The new realities of the digital era of communication can sink organizations quickly or can help them to thrive, all […]

How American PR Is Different from PR Overseas

Blog courtesy of Lucy Siegel, President and CEO of Bridge Global Strategies Foreign companies that want to build visibility in the U.S. are usually surprised to find that there are […]

Lessons for Communicators from the Founding Fathers

In honor of President’s Day, this Einsights’ blog looks at our favorite quotes from U.S. Presidents—and lessons from these leaders and founding fathers for communicators today. Our all-time favorite is […]

It’s No Accident: Lance Armstrong’s Kind of PR Dilemma is Becoming More Frequent

Blog courtesy of Scott Sobel, MA, President of Media & Communications Strategies Critical Public Relations It seems like every day another entertainment celebrity, sports hero, significant CEO or politician or […]

Ray of Hope for Redemption: How Did Pro Football Legend Ray Lewis Bounce Back from a Murder Rap?

Blog courtesy of Scott Sobel, president of Media & Communications Strategies, Inc., featured in Bulldog Reporter’s Daily ‘Dog Ray Lewis — a public relations phenomenon and enigma. A motivator and […]

PR or Not, That is the Question

Wondering if PR is really necessary for your company? Let’s examine the scenario of discontinuing a PR program or just not implementing one at all. Could you do without a […]

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