Einsight Blog

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Archive for December, 2012

The Season of Lists…and Some Communication Lessons Therein

It’s the season of “best of” lists of every type. So, I’d like to offer up my “best book” list of 2012. (Spoiler alert: It’s short, and no books featuring […]

The Relationship Between Public Relations and Social Media

As experts in healthcare public relations, we are frequently asked why B2B companies should participate in social media? One reason is the impact of social media in a successful media […]

9 Things Journalists Do & Do NOT Find Newsworthy

by Lucy Siegel, Bridge Global Strategies One of the most difficult parts of my job is to explain to a client why the announcement the company’s CEO wants us to […]

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