Monthly Archives: September 2012


Advance Approval of Interview Quotes: a Self-Destructive Media Policy

Lucy Siegel, Bridge Global Strategies We’ve all been there: despite training and practice, the CEO blows a good media coverage opportunity by saying the wrong thing to a reporter, and neglects to say what should have been said to communicate the company’s key messages. We all want to see the best possible media portrayal of [...]

The Relationship to Social Media and Media Relations

We frequently get questions about why businesses should participate in social media. One reason is the impact of social media in doing a successful media relations program to connect, engage, and comment. A resource called Muck Rack is one that has been useful to find journalists on Twitter that matter to you. Their tagline: “By [...]