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The Accelerator Companies Guide to PR

Startup accelerators and incubators cover an array of industries including biotech, consumer products, healthcare, and medical technology to name a few. Every year, entrepreneurs apply and wait in anticipation to be accepted so they can receive funding, mentoring, and support for their new products, services or platforms. In fact, since 2005, the number of accelerators [...]

The Accelerator Companies Guide to PR 2018-02-05T15:09:46+00:00

Why Values Must Be Considered for Effective Communication

Attendance at a Town Hall presented by the local congressional representative and the government shutdown,  prompted thoughts on just how people at such opposite ends of the political spectrum can effectively communicate. Granted, ideology and underlying beliefs seem to be more polarized than ever. Yet, we have to find common ground. This led to the [...]

Why Values Must Be Considered for Effective Communication 2018-02-02T15:32:52+00:00

What Are People Reading? The Five Top Einsight Blogs for 2017

2017 was a full year by any standard, and it’s no different for Scott Public Relations. From healthcare, to technology, to communications, SPR’s Einsight blog touched on a number of subjects and addressed several significant events that arose throughout the year. Now that 2018 has arrived, it’s time to take a look back at some [...]

What Are People Reading? The Five Top Einsight Blogs for 2017 2018-01-16T15:25:22+00:00

Why You Need a Powerful Story to Tell

Ben is two years old. Ben is dying. His father shares with you – speaking directly to the camera – his hopes and fears for his small son, his passion to protect him, his moments of joy as a father, knowing they are temporary. But he’s determined to live in these brief happy moments, for [...]

Why You Need a Powerful Story to Tell 2018-01-12T15:53:37+00:00

Fighting Cancer with Care Coordination

This is the final part in a three-part series about the Council of Accountable Physician Practices’ (CAPP) white paper, “The State of Cancer Care in America.” You can find the previous two installments here and here. Many healthcare experts agree that care coordination is the key to reducing disparities in cancer care, but obstacles to [...]

Fighting Cancer with Care Coordination 2018-01-03T00:37:37+00:00

Scott Public Relations’ Wishes for Healthcare in 2018

Dear Santa, We know that you’re a busy man, especially this time of year, but since you are in the business of making dreams come true, we put together a wish list of our hopes for healthcare in 2018.  We’ve all been good, so you should find us right near the top of your “nice” [...]

Scott Public Relations’ Wishes for Healthcare in 2018 2017-12-20T10:25:28+00:00

Digital Comes to Workers’ Compensation

If there’s one overarching message from attending the National Workers’ Compensation and Disability Conference, it’s this: cutting edge technology is transforming the industry. Workers’ compensation, much like the larger healthcare sector, has long struggled with fragmentation, disconnected care, claims going off-track, and excessive litigation. The times are a-changing, based on what we saw at this [...]

Digital Comes to Workers’ Compensation 2017-12-11T16:11:00+00:00

The Top Innovations Improving Breast Cancer Treatment

The American Cancer Society reports that more than 250,000 women—and more than 2,000 men—will be diagnosed with invasive breast cancer this year. Even as it remains the second leading cause of death for women, new technological advances are improving treatment and survivorship among breast cancer patients. In order to inform patients about the options available [...]

The Top Innovations Improving Breast Cancer Treatment 2017-11-06T23:30:53+00:00

Preventive Screenings for Cancer Boost Survivorship Among Patients

Medical advances in healthcare have significantly lowered the mortality rates among cancer patients in the United States. But no matter how good the science, the best approach to cancer care is early detection. Preventive screenings can save lives and improve survivorship by alerting physicians to the danger before it becomes too serious. Information presented at [...]

Preventive Screenings for Cancer Boost Survivorship Among Patients 2017-10-27T01:57:45+00:00

Hitting the Mark with Presentations in the Digital Age: Part Three

This blog is the final entry in a three-part series on the development of presentations and presenting in the digital age. You can read the first two installments here and here. Whether it is a conventional or digital presentation, knowing the audience and being on point are the most important factors, regardless of the medium [...]

Hitting the Mark with Presentations in the Digital Age: Part Three 2017-10-10T22:25:09+00:00