Healthcare PR & Social Media Marketing

With so much information on the Internet, it is easy for a business to get lost in the abyss of the web. In order to set your organization apart from the rest of the crowd, it is important to take steps to boost your social media presence and enhance SEO rankings. These factors can make all the difference in creating a successful online footprint for a healthcare organization. Socialnomics’ article, “6 Ways Social Media Affects Your Google Rankings,” provides insights on how to utilize social media to improve SEO rankings.

Below are six ways social media activities impact Google rankings:

Social sharing. Google ranks websites according to credibility. The easiest way for a website to appear credible? Create original content that is shared across different platforms. The more a page or content is shared, the more the search engine believes it has substantial credibility and value.
Making connections. A strong social media presence boosts credibility, helps establish your brand as a reputable source on the Internet, and in turn improves SEO.
Personalization. Google shares personalized results with individuals who have Google+ accounts. Other search engines have similar connections with social media outlets, like Bing and Facebook for example. It is important to understand how to channel this personalization and utilize it to expand your customer base and stimulate quality conversions.
Building Authority. Demonstrating authority in your field through social media is one of the most effective ways to build credibility.
Optimizing local search results. Users, particularly on mobile devices, are much more likely to locate local services and products. Apps such as Yelp, Urbanspoon, and Foursquare in particular have grown in popularity and are able to help users find businesses closest to them. Businesses can take advantage of this trend by conducting an SEO audit to diagnose any issues, and updating their online presence.
Reviews. Social media sites often include a consumer response element, which can serve to help or hurt a business. Responding appropriately to questions, praise, and criticism on social media will increase followers, sales and credibility. The opposite is true, however, if a business fails to engage with negative reviews and respond to inquiries. Companies should always make it a priority to respond to inquiries and reviews, regardless of whether they are positive or negative in nature.

Social media is an important component of any SEO strategy. Digital marketing campaigns are most effective when businesses engage via social media channels in order to establish a web presence and improve Google rankings.

When businesses make social media growth a priority, the business experiences greater success.

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.