This week, we’re sharing a blog by Alexandra Huebner of Bridge Global Strategies

Social Media’s Growth and Influence in Marketing and PR; Its Impact on the World and People’s Lives

Social media has become the 21st century’s fastest growing means of communication. On September 22, 2011 the whole world was interested in the f8 conference where Mark Zuckerberg introduced Facebook’s new functions and applications. Two days earlier, Google formerly introduced its new Google+. These two companies are fighting for dominance in social media while the whole world is watching.

We enjoyed the following infographics on social media and thought you would, too. First, however, take a look at this simple graph we created to show the results of a poll we did of social media network preferences in the 18-25 age group in the U.S. versus Europe. An equal number of people were polled in the U.S. and Europe (Hungary and France).

We polled ages 18-25 in Europe and the US about their preference in social media.

This infographic is a good overview from Mashable showing some of the statistics behind social media marketing.

The importance of Facebook profile photos is something marketers should be aware of. It may seem like just one more thing to think about, but the statistics on this infographic show the need to build a strategy around your Facebook profile photos.

The hottest question in marketing today is just how effective social media marketing really is, and how one can measure the ROI.

Sometimes the growing number of social media choices make it hard to know which ones best suits your needs. Here’s Guy Kawasaki’s decision tree to help you out!

Social Media has grown tremendously over the past five years. The Huffington Post published this Infographic showing the demographics of that growth.

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a social media program, contact Scott Public Relations.

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