This is the final part in a three-part series about the Council of Accountable Physician Practices’ (CAPP) white paper, “The State of Cancer Care in America.” You can find the previous two installments here and here. Many healthcare experts agree that care coordination is the key to reducing disparities in cancer care, but obstacles to [...]
Dear Santa, We know that you’re a busy man, especially this time of year, but since you are in the business of making dreams come true, we put together a wish list of our hopes for healthcare in 2018. We’ve all been good, so you should find us right near the top of your “nice” [...]
If there’s one overarching message from attending the National Workers’ Compensation and Disability Conference, it’s this: cutting edge technology is transforming the industry. Workers’ compensation, much like the larger healthcare sector, has long struggled with fragmentation, disconnected care, claims going off-track, and excessive litigation. The times are a-changing, based on what we saw at this [...]
The American Cancer Society reports that more than 250,000 women—and more than 2,000 men—will be diagnosed with invasive breast cancer this year. Even as it remains the second leading cause of death for women, new technological advances are improving treatment and survivorship among breast cancer patients. In order to inform patients about the options available [...]
Medical advances in healthcare have significantly lowered the mortality rates among cancer patients in the United States. But no matter how good the science, the best approach to cancer care is early detection. Preventive screenings can save lives and improve survivorship by alerting physicians to the danger before it becomes too serious. Information presented at [...]
This blog is the final entry in a three-part series on the development of presentations and presenting in the digital age. You can read the first two installments here and here. Whether it is a conventional or digital presentation, knowing the audience and being on point are the most important factors, regardless of the medium [...]
This blog is part two in a three-part series on the development of presentations and presenting in the digital age. You can read the first installment of the series here. Back in the “Mad Men” era, slides for B2B presentations were a laborious affair. Usually several members of an internal graphics department were required to [...]
Many of us have seen this scenario at many an industry conference: Two thought leaders with starkly different approaches toward B2B communications present at a conference, perhaps one after another. One makes a basic presentation with PowerPoint slides that contain quotes and a few charts. It may also contain an occasional cartoon from the New [...]
This is the final installment in a series of blog posts on marketing in the US, written for international firms considering expanding into the American market. You can read the previous articles here and here. The American communication landscape has shifted towards mobile technology heavily dependent on social media and online communication tools. An estimated [...]
Social media has been a transformative force in the world of marketing and public relations. But even as it changes how people and companies interact and communicate with each other, social media itself is not a static tool. In order to stay competitive and successfully leverage social media’s marketing power, it’s important to keep track [...]
