The healthcare industry is in the midst of massive change. With the introduction of the Affordable Care Act (ACA), declining reimbursements, rising consumerism, and hospital consolidation, it is imperative for healthcare organizations to develop innovative strategies to increase their bottom line. In this increasingly competitive marketplace, branding is ever more critical to the success of [...]
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The millions of Americans who gained insurance coverage under the Affordable Care Act (Obamacare) have dominated much of the discussion about American healthcare in recent years. However, many other changes over the last eight years are influencing major players and entrants into the U.S. health sector. And these changes are going to bring new openings [...]
We scoured the Internet for the most relevant and interesting healthcare stories and here’s what we found, check out the articles below: The business case for digital solutions in healthcare: feasibility, open-mindedness and, of course, ROI (MobiHealthNews) Bad Hospital Design Is Making Us Sicker (The New York Times) Hospitals Find Ways to Serve Patients on Demand [...]
Surgical Hospitalists Answer the Growing Need for Comprehensive Care One of the constant problems affecting hospitals in the United States is a shortage of general surgeons. In recent years, hospitals have found it more and more difficult to have surgeons at the ready if an individual needs an emergency procedure. That’s because of two factors: [...]
Reaching people with your marketing message used to be simple. Brands could push information out to their audiences while they watched TV, listened to the radio, and read newspapers or magazines. Today, we consume our information in snippets from dozens of different sources throughout the day. We’re tweeting in between watching videos and sharing life’s [...]
The unexpected result of the presidential election has many people pointing fingers in attempts to explain what happened. One of the biggest targets for blame has become social media, in particular platforms like Facebook and Twitter, for the role that critics say they played in the proliferation of fake news articles. But to focus on [...]
Every now and then, we like to share trending healthcare news from around the Internet so far for the week. We looked all over the Internet for the top healthcare stories and topics and here’s what we found to be the most relevant and interesting, check out these articles below! GOP Senators Introduce Obamacare Replacement [...]
Last year, Twitter opened its storytelling feature called “Twitter Moments” to the public to encourage the sharing of stories and news globally. With this capability, brands as well as individuals can share and create their own stories, using tweets and multimedia that have been uploaded onto the channel. By prioritizing short, succinct, digestible pieces of [...]
In December 2016, the House of Representatives, and then in due course the Senate, overwhelmingly passed each of their versions of the 21st Century Cures Act, an expansive medical funding bill that bolsters biomedical research and streamlines the Food and Drug Administration’s approvals process for new medicines and medical devices. The far-reaching medical innovations bill [...]
According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action.” What’s the Difference between Content Marketing and Brand Journalism? To be sure, content marketing and brand journalism [...]