Keeping up with new developments in technology and the latest ideas and trends in marketing strategy is a key aspect of reaching real success in marketing campaigns and efforts. Many of the recent trends for this year share the common theme of customer-centric focus. The buyers’ increasing emphasis on intelligence and genuine connection in their [...]
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One way to deal with the increasing costs in American healthcare could be a switch from a fee-for-service system to a principle called “accountable care.” This is a method in which American healthcare providers are held responsible for the health outcomes of their patients. It is also a method that reveals areas for improvement and [...]
The role that physician assistants (PAs) play in the American healthcare system is changing and expanding along with their numbers. There are now slightly more than one hundred PAs for every one thousand doctors in the United States, and they are expanding their presence into more non-primary care specialties. The National Commission on Certification of [...]
The healthcare industry is in the midst of massive change. With the introduction of the Affordable Care Act (ACA), declining reimbursements, rising consumerism, and hospital consolidation, it is imperative for healthcare organizations to develop innovative strategies to increase their bottom line. In this increasingly competitive marketplace, branding is ever more critical to the success of [...]
The millions of Americans who gained insurance coverage under the Affordable Care Act (Obamacare) have dominated much of the discussion about American healthcare in recent years. However, many other changes over the last eight years are influencing major players and entrants into the U.S. health sector. And these changes are going to bring new openings [...]
We scoured the Internet for the most relevant and interesting healthcare stories and here’s what we found, check out the articles below: The business case for digital solutions in healthcare: feasibility, open-mindedness and, of course, ROI (MobiHealthNews) Bad Hospital Design Is Making Us Sicker (The New York Times) Hospitals Find Ways to Serve Patients on Demand [...]
Surgical Hospitalists Answer the Growing Need for Comprehensive Care One of the constant problems affecting hospitals in the United States is a shortage of general surgeons. In recent years, hospitals have found it more and more difficult to have surgeons at the ready if an individual needs an emergency procedure. That’s because of two factors: [...]
Reaching people with your marketing message used to be simple. Brands could push information out to their audiences while they watched TV, listened to the radio, and read newspapers or magazines. Today, we consume our information in snippets from dozens of different sources throughout the day. We’re tweeting in between watching videos and sharing life’s [...]
The unexpected result of the presidential election has many people pointing fingers in attempts to explain what happened. One of the biggest targets for blame has become social media, in particular platforms like Facebook and Twitter, for the role that critics say they played in the proliferation of fake news articles. But to focus on [...]
Every now and then, we like to share trending healthcare news from around the Internet so far for the week. We looked all over the Internet for the top healthcare stories and topics and here’s what we found to be the most relevant and interesting, check out these articles below! GOP Senators Introduce Obamacare Replacement [...]