April 2012 – Healthcare, Insurance & Technology PR

“Secrets of Using Video in B2B Marketing Campaigns” Webinar Now Available to View Anytime!

Videos have the power to deliver clear and concise messages in a format that is engaging and easy for people to share. Executives in business-to-business firms can master the techniques for creating videos for business success in a free webinar that is now available to view at any time. Scott Public Relations, specialists in healthcare, [...]

“Secrets of Using Video in B2B Marketing Campaigns” Webinar Now Available to View Anytime!developer2019-10-12T23:27:05-07:00

Healthcare Industry Take Note: Baby Boomers are Getting Fit and Ready to Spend!

With the first Baby Boomers entering retirement last year, you might have envisioned them spending long days relaxing instead of starting a new healthy living routine. But this vibrant group of 48 to 66 year olds represents a huge demographic (26 percent of the U.S. population!) for the healthcare industry, and they are proving they [...]

Healthcare Industry Take Note: Baby Boomers are Getting Fit and Ready to Spend!developer2018-12-16T20:24:45-08:00

PR Measurement, Simplified

As online media continues to grow and change how we get information, the way we measure PR is changing too. The worth of a PR plan used to be gauged based on how many clips were published and how many people may have seen them. During a 2010 conference, about 200 measurement specialists threw out [...]

PR Measurement, Simplifieddeveloper2019-10-12T23:32:52-07:00