Monthly Archives: April 2010

//April

You got the interview. Now, how do you make sure that your most important points are included in the article?

Interviews are not conversations. You need to know exactly what you want to communicate to the reporter and hence, to the readers/listeners. To make sure you stay on point, decide what the three key messages are that you want to get across. Keep each short—about 30 words—and simple. Maximize your “quote-ability” with complete, impactful sentences, [...]

You got the interview. Now, how do you make sure that your most important points are included in the article? 2010-04-27T16:06:19+00:00

Can there be prosperity in a recession?

Economists are predicting that for most industries, there is finally a light at the end of the tunnel. But in the public relations sector, the tunnel was never very dark. According to The Economist, public relations not only survived, but thrived during the past two years of the economic downturn. Citing data from private-equity firm, [...]

Can there be prosperity in a recession? 2010-04-21T16:04:17+00:00

Leveraging PR for Direct E-mail: A Success Story

Getting the attention of your prospects and customers is a Herculean task in today’s world of 24/7 communication bombardment. In the new digital world, content is king and PR — by virtue of its ability to educate and inform — is the most versatile tactic to create and leverage content via multiple communication channels. AND [...]

Leveraging PR for Direct E-mail: A Success Story 2010-04-16T15:36:01+00:00

PowerPoint Presentations: The Good, the Bad, and the Ugly

Do you groan whenever you’re subjected to a PowerPoint presentation? You’re not alone. Few business tools are more blatantly misused and abused than PowerPoint. Some top business people are so burned out on these digital presentations that they’re putting limits on slides or nixing PowerPoint altogether. For many people, however, it’s not easy to turn [...]

PowerPoint Presentations: The Good, the Bad, and the Ugly 2010-04-13T16:03:10+00:00