You got the interview. Now, how do you make sure that your most important points are included in the article?
Interviews are not conversations. You need to know exactly what you want to communicate to the reporter and hence, to the readers/listeners. To make sure you stay on point, decide what the three key messages are that you want to get across. Keep each short—about 30 words—and simple. Maximize your “quote-ability” with complete, impactful sentences, [...]