Monthly Archives: July 2009

//July

Why the Answer May Not Be “Outside the Box”

In her best selling book, Rubies in the Orchard, marketing guru Lynda Resnick discusses the challenges her company faced in bringing POM, their natural, all-juice pomegranate drink to market – namely, how could they stand out on a supermarket shelf crammed with dozens upon dozens of competing bottled waters and fizzy sugar-laden sodas? “Many of [...]

Why the Answer May Not Be “Outside the Box” 2009-07-06T15:45:52+00:00