Many healthcare organizations are still sitting on the social media sidelines. Why? One reason might be regulatory guidelines—for example, HIPAA compliance. Another may be concerns about the time, effort and expense required to create original content.

This can be a challenge. But, it’s not insurmountable. Chris Iafolla says instead of creating content, companies can focus upon creating content from around the web. They can sift through the information, identify factual content from reputable authorities, and provide it to their constituencies. For example, share article links or comment upon and share useful blogs. Read more about how healthcare organizations can engage social media.

Are you in healthcare, insurance, technology or other professional services industries and still on the social media sidelines? If you’re ready to explore the possibilities, contact Scott Public Relations for information about leveraging social media on your behalf. The company has had significant success creating content and building content-rich websites that drive traffic and raise SEO.

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