It’s gratifying to be validated by the experts and the voice of authority in business, and it doesn’t get much more credible than the Harvard Business Review, “The Perils of Being a Social Media Holdout”. The blog reiterates the gospel we have been preaching about the value of social media to businesses including B2B firms who may have been sitting on the sidelines wondering what’s in it for them.
A strategic social media presence will:
- Put you more in charge of creating your reputation.
- Give you powerful channels through which to communicate, especially on mobile communications.
- Help people find you.
- Show you’re a progressive company.
Download our white paper on B2B Social Media to learn more about the benefits of social media for your company.
If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.
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