Social media offers numerous benefits for companies and their employees, including effective team building, communication, and collaboration. Dana Larson, who blogs regularly about business, collaboration and productivity solutions, offers her take on the benefits social media offers that we should all be aware of. Here are a few highlights:

Increased channels of communication – You can increase the channels of communication over and above meetings, phone calls and emails with the use of social media websites and tools. Instead of waiting (sometimes for hours) for a co-worker to give you an answer to a question, think about how quickly you can get that answer with an easy to shoot tweet or IM (instant message). That can give you the ability to get your work done more effectively and efficiently.

More collaboration = better outcome – Encouraging your employees to collaborate and use social media tools gives them the opportunity to generate outcomes greater than what just one or two people could do alone.

Staying in touch with thought leaders – Let your employees leverage their networks to communicate and collaborate with thought leaders in your industry. This helps them stay up-to-date on the latest news and bounce ideas around—ultimately helping themselves, as well as your company.

Read the full article by Dana Larson.

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