The Wall Street Journal has long been the “Holy Grail” of business media for companies seeking high profile coverage. It’s also the pacesetter in how business and consumer reporters around the world report the news. For example, the Journal’s style of drawing a reader in with a personal story is now ubiquitous in print and broadcast media everywhere.

So when the Journal announces a major revamping of its content and its look, this is big news – not only for the implications for getting stories placed here but for what these changes mean for how other media will be reporting and writing as well.

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