What a difference two years makes. At a recent international trade show for the usually staid insurance industry, I was stunned to see how companies had upgraded their branding and their marketing. Every company had their video playing. Booths had morphed from the paneled, old school law office look to the clean, open, inviting and comfortable look and feel of the contemporary living room – from tan and beige to white, blue, and natural colors and textures. Collateral was available in digital formats and the printed material was attractive, consistent, and visual. Some exhibitors – gasp – had actually abandoned the Jack-and-Jill lookalike branded shirts and polos for staff in the booth.

This phenomenon is a reflection of a seismic shift that I’ve seen in B2B companies over the last two years. With a computer in their mobile phones, executives have “leaned in” to the digital communication world. They use it, they understand it, and they no longer question whether their customers are living digitally. Instead of the missionary preaching the new gospel of content creation and push/pull marketing, I’m now in the majority as others have taken up the cause.

Practicing what we preach, Scott Public Relations has a new brand, a new look and a revamped website. Check us out, especially our case studies, our packages for jumpstarting growing companies, and our popular blog Einsight – now getting 30,000 visitors a month. For every new visitor to the website this month, we’re making a donation to ChildFund, which assists needy children around the world. Get re-acquainted with Scott Public Relations and help out a child at the same time.

If you’re in healthcare, insurance, technology or other professional services industries, and need help with public relations, marketing or crisis communications, contact Scott Public Relations.

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