We have all heard about the rapid growth of social media sites but not many consider the increase of social media usage in the healthcare industry. In fact, a U.S. News & World Report article entitled “Health Care Harnesses Social Media” states that sixty-seven percent of medical professionals report using these social sites for professional purposes rather than simply personal pleasure. Social media websites have proven to be beneficial for both patients and physicians and can even increase the quality of care.

Some of the benefits of social media usage in healthcare are:

  • Spreading news: Hospitals are notified immediately via Twitter or Facebook when a tragic incident occurs. This means that they are prepared to treat any injured individuals before the tragedy has been publicly reported. After the Boston Marathon bombing for example, trauma teams saw the social media posts and were able to prepare for the victims by halting elective surgeries and readying themselves for the influx of patients.
  • Providing mass information: Healthcare providers are able to benefit more people by posting an informational/educational YouTube video rather than trying to explain something to each patient individually. Additionally, watching a video clip before meeting with their physician provides a patient with some context and allows for a more in-depth conversation in the examining room.
  • Ending geographic, mental, and medical isolation: Those who feel that they are alone in their illness or do not have easy access to a physician can go online to connect with healthcare professionals and support groups. Those who are too shy or embarrassed to ask for help can also benefit from an anonymous online interaction. Social media sites provide a wealth of information and make it easier to contact those professionals that can help.

One of the most common online activities is to search for healthcare information, and providers have an opportunity to benefit many by connecting with patients through social media. This is an ideal outlet for sharing healthcare news, providing information, and encouraging communication. We have all heard about the spread of social media, and it is not something that healthcare professionals should ignore.

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

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