Scott Public Relations recently read through an enlightening SlideShare presentation, “20 Shocking Sales Stats: Knowing Them Will Change How you Sell,” and we wanted to share some of the key insights that will help healthcare, insurance, and technology companies perform better with sales and lead generation activities. Below we’ve provided the ten most eye-opening lead generation/sales statistics.

Ten valuable insights to pay attention to:

  • 8:00 AM and 3:00 PM are the best times to send out emails to potential customers.
  • Tuesday is the worst day to generate leads. While Thursday is the best to reach out, Wednesday is the second best day. Wednesday and Thursday can be viewed as both “hump” days of the week, and when people are more likely to not be as swamped with tasks.
  • Top sellers use LinkedIn for an average of six hours a week. This can involve networking with potential customers and colleagues, as well as some marketing.
  • Only two percent of cold calls actually lead to a follow-up appointment. As previously noted, LinkedIn may be a more pragmatic alternative to lead generation and connecting with key figures in your industry.
  • Email marketing wins in comparison to cold calling, networking and trade shows. It will allow for twice the amount of ROI.
  • Use more visuals. Visuals are processed 60,000 times faster in the brain than text, so it would be a good idea to use several of them in your sales presentations.
  • Sixty-three percent of people will remember stories after a presentation, while only five percent will remember statistics. Similarly to using visuals, painting a visual story for people will allow them more naturally resonate with your messages.
  • Even though ninety-one percent of people will give referrals, only eleven percent of people actually ask for them.
  • Your customer base declines by fourteen percent every year. In order to maintain and grow your customer base, you will have to continuously provide relevant information and incentives to your audience.
  • Eighty percent of sales require five follow up calls after the meeting. Forty-four percent of salespeople give up after one follow up attempt.

Persistence, relativity and consistency are three values that will ultimately enable you to better reach prospects specific to your healthcare, insurance or technology audience. Having an engaging marketing plan and conducting outreach regularly will also significantly help drive sales.

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

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