Content marketing is king when it comes to reaching audiences with marketing messages. Michael Brenner of B2B Marketing Insider published a recent article on this very subject, 33 Stats On the Future of Content Marketing, in which he reviews the importance of converting to content marketing to reach target audiences, since push-based messages are no [...]
CyberAlert’s blog post, “What the ‘State of the News Media 2014’ Means for PR” discussing Pew Research Center’s 2014 State of the News Media report argues that traditional news doesn’t have to disappear altogether. In fact, the industry has new, more successful ways of channeling their gathering and sharing of news with the help of [...]
With our society’s attention spans continuing to decrease, it is becoming harder and harder to capture an audience’s attention. Not only are attention spans getting shorter every year, we’re bombarded with so much information on a daily basis that we often find ourselves multi-tasking, which also cuts our attention spans down significantly. With so much [...]
Ragan’s Health Care Communication News With our healthcare system in such disarray and physicians having limited time with each patient in order to meet their demands, communication between physician and patient is paramount. But with limited time and resources, how can physicians educate their patients on various illnesses? Many professionals are turning to YouTube. Here’s [...]
Our final posting in this four-part series on video marketing outlines tips on creating and repurposing videos for use on a blog. Creating compelling content is no easy task for marketers today, and with quality videos that you’ve invested time and resources on, your company should be able to use and reuse/repurpose them strategically. Drawing [...]
The third installment in our video marketing blog series, today we’re providing tips on sharing videos via social media channels. Numerous social networking sites allow you to display videos and encourage sharing among users within a newsfeed. As Jon Spenceley points out in his article, “More Eyes on Your Video—How and Where to Share,” it’s [...]
As the second blog in our four-part series on video marketing, SPR recommends including videos in email campaigns when possible. Because different email programs can display content in different ways, it may or may not be beneficial to embed videos within your emails so we’d recommend testing it out before sending anything out. Having a [...]
Videos allow for the powerful possibility of content to be shared in an entertaining, compelling and efficient way to relay a message to an audience, and entice engagement. This concept of utilizing video for marketing efforts is discussed in Jon Spenceley’s recent article, “More Eyes on Your Video—How and Where to Share.” Spenceley highlights a [...]
Blog courtesy of Bridge Global Strategies Today’s marketing professionals are more tech-savvy than ever before, and many of them have adopted integrated marketing software that enables them to execute their digital strategies and measure analytics from a single interface. While these innovative solutions are making online marketing more efficient and measurable, however, it seems that [...]
The American consumer spends an overwhelming amount of time online. Most companies today need targeted campaigns ‘pulling in’ the appropriate individuals that are looking for information at any given point and time. It is just as important to ‘pull’ your targeted audiences in with rich content as it is to ‘push’ content out via releases, [...]
