The article “Figuring Out Journalists: 3 Tips for PR Pros” by Jonathan Tombes on Ragan’s Health Care Communication News discusses three helpful clues when it comes to efficiently motivating busy journalists to consider your story pitch: They hate jargon. Being the excellent wordsmiths they are, journalists don’t like industry lingo/buzzwords. They are more responsive to [...]
In PR, the old “smile and dial” approach — going down a media call-sheet, interrupting busy journalists with things that weren't related to their everyday stories at all — has been replaced with new tactics like inbound and real-time media relations, which are much more effective in the 24/7 nature of today’s media environment. Inbound [...]
Blog courtesy of Lucy Siegel from Bridge Global Strategies A January article in Forbes referred to a survey done by the Fournaise Marketing Group on marketing. Of the executives surveyed, 73 percent said they don’t believe marketing is significantly tied to revenue creation. Until very recently, marketing people have had a very tough time proving [...]
In the past two Einsight blogs, we explored Acts 1 and 2 of how to present like Steve Jobs, based on an article by Carmine Gallo titled “The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience”. Act 3 is our final installment: refine and rehearse. Act 3—Refine and [...]
Blog courtesy of Lucy Siegel, CEO of Bridge Global Strategies Story-telling has always been the core of any company’s public relations. But a lot has changed in recent years as news and interpersonal communication have been digitalized: the way companies’ stories are told, who tells them, what channels are used to tell them, the time [...]
Blog courtesy of Lucy Siegel, President and CEO of Bridge Global Strategies Foreign companies that want to build visibility in the U.S. are usually surprised to find that there are cross-cultural differences in the role of public relations between their countries and the U.S. In many parts of the world, including most of Asia and [...]
Blog courtesy of Scott Sobel, MA, President of Media & Communications Strategies Critical Public Relations It seems like every day another entertainment celebrity, sports hero, significant CEO or politician or maybe a religious figure, is in front of cameras or an audience to ring their hands, mouth a mea culpa and ask for forgiveness. They [...]
What is the value of PR? This question comes up often in today’s resource-conscious environment, especially for industries ranging from insurance PR and technology PR to healthcare PR. Below are some key ways PR will bring value to your healthcare, insurance or technology company: • PR communications have more weight than marketing and sales communications. [...]
by Lucy Siegel, Bridge Global Strategies One of the most difficult parts of my job is to explain to a client why the announcement the company’s CEO wants us to make isn’t news and is unlikely to be covered by the media. Here are a few examples of what journalists don’t find worth covering but [...]
With opioid prescribing on the rise nationwide, the challenge of addiction is on the top of the list for workers’ compensation executives. One clear result in cases of opioid overuse or abuse in workers’ compensation is the decline of the injured worker’s health. Additionally, industry studies show long term opioid use may lead to longer [...]
