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Tips for International Business: Mass Marketing in the American Landscape

This is the fourth installment in a series of blog posts on marketing in the US, written for international firms considering expanding into American markets. You can read the previous article here. The United States represents a huge market comprised of rather homogenous communities interspersed with more diverse areas of ethnic minorities. Consumers are further [...]

What Would George Think About Healthcare Reform?

As we take a breath in between battles over health care reform, did you ever wonder what our country’s patriarch, George Washington, would think about this situation? Back in his day, there were no hospitals, few doctors, almost no knowledge of medical science or sanitary conditions, no technology, and no antibiotics. When poor George caught [...]

Better Together 2017: It’s the Zip Code, Not the Genetic Code

The fight against cancer involves more than new treatments and methods of prevention. Establishing coordinated systems to provide connected care is a key to helping millions of people to navigate their cancer journeys safely. At the Better Together Health 2017 event All Systems Go! Closing the Gaps in Cancer Care, which was co-sponsored by the [...]

Call to Action to Close the Gaps in Cancer Care

Advances in medicine and technology have helped the United States make significant progress in the fight against cancer, lowering the death rate by 13 percent between 2004 and 2013. Yet, huge gaps exist in early detection, prevention, and coordinated care for patients with cancer that negatively impact their health status, quality of life, and survivorship. [...]

Five Degrees of Involvement: How Journalists Use Social Media

Social media is fundamentally changing the role that journalists take in the news, from the way they receive pitches and communicate with sources to the formats they choose for creating content. These changes have transformed journalists into critical figures of influence in a world of digital communication. An understanding of the habits and interests that [...]

Technology is the Heart of Healthcare Growth

There is no shortage of new business opportunities in the American healthcare industry in upcoming years. Just a few of these growth areas include: Integrating the electronic health records systems that 84% of hospitals had in 2015, increased from 16 percent in 2008 according to the Office of the National Coordinator for Health Information Technology. [...]

Join CAPP’s Accountable Care Discussion at Better Together

The Council of Accountable Physician Practices (CAPP) is partnering with the American Cancer Society to host their third annual event, “Better Together Health: All Systems Go! Closing the Gaps in Cancer Care” at 1pm on Wednesday, May 24th, at the Kaiser Permanente Center in Washington, D.C. The event will be focused on how expanding accountable [...]

Overheard in Philly: Insights from the RIMS Conference

The world of risk management meets every year for the annual meeting of the Risk and Insurance Management Society. With a long history of clients in this space, Scott PR was there connecting with thought leaders and coordinating speaking events and media interviews for our clients. We asked the question, “What are the big Issues [...]

The Value of Video for Healthcare Brands

Video has clearly captivated online audiences to become king of digital content.  The appetite for video is voracious. On Facebook alone, daily video views doubled from 4 billion to 8 billion daily views per day from April to November 2015. Cisco predicts 80% of all Internet traffic will be streaming video content by 2019. YouTube [...]

Joseph McCullough, RIMS 2017: Ridesharing Technology’s Impact on Workers’ Compensation

The arrival of ridesharing technologies is revolutionizing Americans’ relationship to automobile transportation. Seamless access through smartphone apps is leading more people to view transportation as a service to be provided. As these apps and services proliferate, other industries are turning their attention to the effect this change will have on the way their own systems [...]