The third installment in our video marketing blog series, today we’re providing tips on sharing videos via social media channels. Numerous social networking sites allow you to display videos and encourage sharing among users within a newsfeed. As Jon Spenceley points out in his article, “More Eyes on Your Video—How and Where to Share,” it’s [...]
As the second blog in our four-part series on video marketing, SPR recommends including videos in email campaigns when possible. Because different email programs can display content in different ways, it may or may not be beneficial to embed videos within your emails so we’d recommend testing it out before sending anything out. Having a [...]
It’s gratifying to be validated by the experts and the voice of authority in business, and it doesn't get much more credible than the Harvard Business Review, “The Perils of Being a Social Media Holdout”. The blog reiterates the gospel we have been preaching about the value of social media to businesses including B2B firms [...]
Blog courtesy of Bridge Global Strategies Today’s marketing professionals are more tech-savvy than ever before, and many of them have adopted integrated marketing software that enables them to execute their digital strategies and measure analytics from a single interface. While these innovative solutions are making online marketing more efficient and measurable, however, it seems that [...]
As a public relations agency that specializes in B2B PR and marketing for healthcare, insurance and technology companies, we talk a lot about how the practice of PR has changed in the relatively new era of digital and social media. In a previous post we discussed the value of a press release in this new [...]
The role of the press release in today’s digital world is no longer primarily to interest journalists in doing a story. In fact, the primary reason for writing and distributing a press release via a wire service should be to generate leads through improving your company’s search engine optimization efforts. The press release is an [...]
By Lucy Siegel, Bridge Global Strategies It had to happen. Computer scientists have just come up with a way to predict before publication whether or not a news story has the potential to create buzz. MIT bloggers wrote on a “Physics arXiv Blog” post this week that computer scientists at HP’s lab in Palo Alto, [...]
Videos have the power to deliver clear and concise messages in a format that is engaging and easy for people to share. Executives in business-to-business firms can master the techniques for creating videos for business success in a free webinar that is now available to view at any time. Scott Public Relations, specialists in healthcare, [...]
The holidays are a tough time to be healthy. Piles of food, miles in the car, and obligations to see family and friends stand in our way. So how can you stay active in between wrapping your presents, sending out the holiday cards and going to Aunt Sally’s for the annual dinner? Anna Dark, the [...]
Many companies in healthcare think that social media is complicated, time-consuming and a potential liability nightmare, believes Susan Giurleo, PhD. A belief with which she heartily disagrees. She says that if the options are considered carefully and logically, a social media plan is not only “not hard,” but can be quite simple. Here’s an overview [...]
