How exercise can help prevent disease

Blog courtesy of Physiquality It’s probably no surprise that exercise is good for you. Doctors recommend physical activity as part of living a healthier lifestyle, and we all know it can help you lose weight and feel better. But how exactly can it improve your health? Here are a few ways exercise can actually prevent health [...]

How exercise can help prevent disease2019-02-14T09:59:07-08:00

2014 Pew Research Report Signifies Changes for News and PR

CyberAlert’s blog post, “What the ‘State of the News Media 2014’ Means for PR” discussing Pew Research Center’s 2014 State of the News Media report argues that traditional news doesn’t have to disappear altogether. In fact, the industry has new, more successful ways of channeling their gathering and sharing of news with the help of [...]

2014 Pew Research Report Signifies Changes for News and PR2018-08-22T16:21:43-07:00

Customization Is Key for Mobile Marketing Success

Mobile marketing is the new “big thing” to spur business success. Kane Russell, in his article “How to Enhance Mobile Marketing with Personalization,” states the way to capture mobile marketing’s projected tripling in sales over the next three years is to personalize customers’ mobile experience. According to Russell’s MarketingProfs article, forty-three percent of companies deliver [...]

Customization Is Key for Mobile Marketing Success2018-10-12T16:19:48-07:00

Medical Trends to Watch Include Driving Behavior

As the mother of two teenagers, I am very impressed with the television and public awareness campaign to take the “no texting while driving” pledge. Based on the article “Medical Trends to Watch” in Risk Management, maybe employers should consider expanding this campaign into the workforce. Accidents while driving, and the liabilities when these occur [...]

Medical Trends to Watch Include Driving Behavior2019-05-08T17:12:34-07:00

10 Tips for Managing B2B Content Marketing

If you are currently working in the healthcare, technology, or insurance industries, we know how hectic your schedule can be – you have an increasing number of tasks with a constantly diminishing amount of time. Not to worry though! Scott Public Relations can act as your company’s marketing and PR partner, helping your brand create, [...]

10 Tips for Managing B2B Content Marketing2018-08-22T16:20:48-07:00

Healthcare PR & Tech Integration: Healthcare Digitization

A recent Time article, written by Christopher Matthews entitled “The Obamacare Start-Up Boom” astutely pointed out that Obamacare is being very favorably received by healthcare and technology entrepreneurs and investors. The Affordable Care Act (ACA) a.k.a. Obamacare, is shaking up the healthcare industry’s business model. There’s money to be made for companies that react quickly [...]

Healthcare PR & Tech Integration: Healthcare Digitization2022-10-11T15:28:45-07:00

Letter to Santa: My Healthcare Wishes for 2014

Dear Santa, I know you are busy because tomorrow is Christmas and the elves are working overtime (like many of our healthcare colleagues), but please take a minute to think about my healthcare wishes for this year – many people would be very grateful if you could help us out. Please help fix the implementation [...]

Letter to Santa: My Healthcare Wishes for 20142019-05-08T17:07:54-07:00

B2B Social Media Marketing – 10 Twitter Tips

It can be challenging to establish a strong presence for B2B companies on social media channels, but look no further because we read a recent Business 2 Community article by Ben Green on Twitter tips and we found them not only accurate but extremely helpful for healthcare, insurance, and technology B2B companies. What do you [...]

B2B Social Media Marketing – 10 Twitter Tips2020-04-16T16:36:50-07:00

The Keys to Small Business PR: Part One (Research & Planning)

Blog courtesy of Bridge Global Strategies Under the constant pressure to manage resources efficiently, small businesses owners sometimes approach their marketing budgets as if they were wagers at the craps table. “Do I invest a little in each channel and risk spreading my resources too thin, or do I go all-in on a single marketing [...]

The Keys to Small Business PR: Part One (Research & Planning)2019-10-28T16:42:37-07:00

Mobile Marketing Infographic: Big Brand Experience on a Small Screen

Blog courtesy of Bridge Global Strategies Mobile marketing articles are everywhere every day now. For a quick visual overview of how it all started, where we are and where we're going with mobile marketing, take a look at this infographic, provided courtesy of Top Marketing Schools, a site that provides information on some marketing education options [...]

Mobile Marketing Infographic: Big Brand Experience on a Small Screen2019-05-28T17:04:46-07:00
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