Why Content Marketing Services Are So Very Hot

Everywhere you look these days, you see articles and discussions about content marketing.  I read at least three communications industry articles about 2014 trends that singled out content marketing as the most important trend for 2014. Content marketing services are one of the fastest growing services offered by public relations and marketing communications firms. Here's why: [...]

Why Content Marketing Services Are So Very Hot2020-07-17T17:31:00-07:00

Tips for Increasing Email Click-Throughs

Did you know that average click-through rate for B2B marketing emails in Q2 2013 was 1.7 percent (Epsilon)? Email marketing is the ideal tool to boost traffic to your site or grow conversion rates, but recipients must first click the hyperlinks you include in emails. In Michael Linthorst’s MarketingProfs article, “Five Tips to Increase Your [...]

Tips for Increasing Email Click-Throughs2020-03-21T09:24:14-07:00

Keep an Eye on These Five B2B Social Media Marketing Trends in 2014

B2B marketers today use an increasing number of social media platforms to effectively connect and engage with both customers and employees. Everything has to be available on mobile, and big data has transformed from “nice to have” to “must have” in order to make informed choices. Combining these things with the adoption of agile marketing [...]

Keep an Eye on These Five B2B Social Media Marketing Trends in 20142019-05-08T17:02:39-07:00

Tips for Your Digital Marketing Strategy – Is Your Approach to Digital Marketing Stuck in The Past?

It can often be challenging for a business grounded in its practice for many years to adjust to the ever increasing move towards digitalization in business.  Jeff Bullas, in his blog “10 Things You Should Not Ignore In Your Digital Marketing Strategy,” says that more and more companies suffer from a kind of “digital disconnect”—a [...]

Tips for Your Digital Marketing Strategy – Is Your Approach to Digital Marketing Stuck in The Past?2020-03-21T09:27:46-07:00

Customization Is Key for Mobile Marketing Success

Mobile marketing is the new “big thing” to spur business success. Kane Russell, in his article “How to Enhance Mobile Marketing with Personalization,” states the way to capture mobile marketing’s projected tripling in sales over the next three years is to personalize customers’ mobile experience. According to Russell’s MarketingProfs article, forty-three percent of companies deliver [...]

Customization Is Key for Mobile Marketing Success2018-10-12T16:19:48-07:00

Agents: Change, or Be Changed, Says McKinsey

A report by McKinsey & Co. on the future of property and casualty insurance managers, discussed in “McKinsey to Agents: Adapt or Find Another Line of Work” by Elizabeth D. Festa, reveals they face marginalization unless they can evolve and get creative. The agent’s role in some fields is becoming obsolete, and some are fast [...]

Agents: Change, or Be Changed, Says McKinsey2018-09-26T22:38:29-07:00

Medical Trends to Watch Include Driving Behavior

As the mother of two teenagers, I am very impressed with the television and public awareness campaign to take the “no texting while driving” pledge. Based on the article “Medical Trends to Watch” in Risk Management, maybe employers should consider expanding this campaign into the workforce. Accidents while driving, and the liabilities when these occur [...]

Medical Trends to Watch Include Driving Behavior2019-05-08T17:12:34-07:00

10 Tips for Managing B2B Content Marketing

If you are currently working in the healthcare, technology, or insurance industries, we know how hectic your schedule can be – you have an increasing number of tasks with a constantly diminishing amount of time. Not to worry though! Scott Public Relations can act as your company’s marketing and PR partner, helping your brand create, [...]

10 Tips for Managing B2B Content Marketing2018-08-22T16:20:48-07:00

Tips for Getting your Feet Wet with Mobile Marketing in 2014

Did you know that nearly half of all emails are opened on a mobile device? That’s not surprising given the fact that we live in an on-the-go culture where information is now accessed online 24/7. Ten to fifteen percent of all web traffic is done from a mobile device, and after reading a recent Inc.com [...]

Tips for Getting your Feet Wet with Mobile Marketing in 20142019-11-22T19:37:59-08:00

Why Healthcare Organizations Need to Join LinkedIn

Slowly but surely, healthcare organizations are climbing onboard and using social media sites, in particular, LinkedIn. If you have yet to climb onboard sites such as LinkedIn and still don’t believe that social media channels are useful for business, we’ve found a LinkedIn infographic which may change your mind. Healthcare organizations need to be on [...]

Why Healthcare Organizations Need to Join LinkedIn2020-03-21T10:24:07-07:00
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