It’s common knowledge that positive word-of-mouth is the easiest and most cost efficient way to grow new business - and that goes for healthcare as well. After all, patients are customers too. Many patients find their doctor through referrals, and online physician review sites now play a key role in these healthcare decisions. In a [...]
What’s the best type of content for your healthcare brand? Well, as Einstein says, it’s all relative. Good content is defined by whether it speaks to your target audience and gives you the results you want. You may deem Kim Kardashian’s self-promotional antics cringe-worthy, but by consistently delivering relevant content to a highly-engaged audience, Kim [...]
As healthcare PR and marketing professionals, it’s important for us to know which trends are gaining traction so that we can adjust strategies accordingly, not just for our healthcare clients but for our internal marketing strategy as well. Below are five marketing statistics we’ve gathered from Marketing Insider Group that you should be aware of [...]
Most companies want to be known as thought leaders. Those few that do not probably don’t understand how this positioning would positively impact their reputation, their ability to meet their business goals, the value of their company, and their sales. There are four major benefits to successful thought leadership: A successful “push” strategy. Your brand [...]
A 2015 Nielsen survey revealed that Americans spend 121 billion minutes per month on social networks. Needless to say, to thrive in an ever-evolving competitive world, brands need to embrace a strong social media presence in order to keep up with their competition. An intensive and aggressive social media campaign can significantly increase the impact [...]
Occasionally we like to craft a blog that shares trending healthcare news from around the Internet so far for the week. We looked all over the Internet for the top healthcare stories and topics and here’s what we found to be the most relevant and interesting, check out these articles below! New website helps patients [...]
In a few more weeks, Game of Thrones will resume and we will know the answers to some burning questions from last season – primarily, did handsome but unlucky Jon Snow survive or die? As a PR practitioner, I had more reasons to cringe in horror as his own brotherhood sunk their knives – literally [...]
As healthcare public relations professionals, we are constantly reading “trends” pieces about the healthcare industry, looking to make sure our clients (as well as employees) are aware of what’s coming next, whether it’s opioid abuse, a political candidate’s promises on healthcare reform, or data security, it’s essential to be aware of the trending topics in [...]
You’re registered. You show up at the correct voting location. You should be able to vote – right? Well, maybe not. Almost 1 in 10 registered voters may have problems with voter ID that keep them from casting their ballots. Thirty-three states require voter ID and sixteen require government-issued IDs, mostly photo. Groups of voters [...]
While “liking” something on Facebook is nothing new, users will now be able to express themselves on posts much more clearly than ever before and for PR, Marketing and Communications professionals, there will be no doubt as to how an audience feels about the content being shared. With the addition of five animated emojis, PR [...]
