Einsight Blog

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Posts tagged ‘ideas’

Scott Public Relations: Giving Thanks in 2016

As the holiday season approaches, Scott Public Relations looks back at the year, giving thanks for being a part of so many healthcare innovations that are improving people’s health and […]

Healthcare News Roundup: November 08, 2016

We looked all over the Internet for the top healthcare stories and topics and here’s what we found to be the most relevant and interesting, check out these articles below! […]

Top C-Suite Questions Answered: Why Is PR Important for Business?

In today’s digital marketplace where consumers can share content 24/7 across multiple platforms, you must proactively tell your own story. When considering a business transaction, there are two main factors […]

The Benefits of Wearable Technology in Workers’ Compensation

Wearable technology has made a big splash in the entertainment, health and fitness industries, with an estimated 20 percent of American adults owning such devices and a business already valued […]

Influencer Marketing Part 5 – Key Ingredients for a Successful Campaign

Based on SPR’s healthcare influencer research, we’ve put together a list of “key ingredients” that help a healthcare executive become an influencer/thought leader. From our research, we’ve found that all […]

Influencer Marketing Part 4 – How to Succeed with Thought Leadership Initiatives

In our previous blogs highlighting influencer marketing, we outlined several recommendations, tactics and methods for establishing your healthcare organization and/or healthcare executive as an influencer. In order to break through […]

How PR is Like The Walking Dead

Adapt or Die. There is no try. There are no other options in a world filled with Walkers (zombies). If you’re a fan of The Walking Dead, October 23rd can’t […]

Better Together Health 2016: Examining the Evolution of U.S. Healthcare

The goal of healthcare reform goes beyond increasing the number of people with health insurance and decreasing how much it costs. Many who debate the subject also target improving quality […]

Influencer Marketing Part 3 – How to Craft Your Content to Ensure Success

In our initial blogs about influencer marketing, we outlined the foundational steps in order to start an influencer marketing campaign, along with several recommendations and insights. Now that you’ve established […]

The Opioid Epidemic: Working Towards a Solution

Opioids—or opiates—are a class of painkiller drugs with a long history of medicinal use going back centuries. Despite their continuing importance as prescription medication, the last ten years have seen […]

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