In this blog, Scott Public Relations has chosen to spotlight one of the major health threats in America and the world, and how doctors are mobilizing to combat it. Obesity—and the general concern about “excess weight”— affects 70 percent of American adults.[1] Weight problems can be among the most chronic and challenging to address, with [...]
If you’re looking to highlight your institution and gain more referrals, you’ll need to showcase the doctors that work at your hospital. We recently read a Ragan’s Health Care Communication News article, “8 Awesome Ways to Feature Docs on Your Website,” discussing how to position and showcase physicians. Here are five helpful suggestions: Pictures: By [...]
Ragan’s Health Care Communication News With our healthcare system in such disarray and physicians having limited time with each patient in order to meet their demands, communication between physician and patient is paramount. But with limited time and resources, how can physicians educate their patients on various illnesses? Many professionals are turning to YouTube. Here’s [...]
Is there an imbalance between your hospital’s daily operations and payment model? What your healthcare system achieves and how you get compensated are rapidly changing in today’s medical environment. According to a recent report done by the American Hospital Association titled “Your Hospital’s Path to the Second Curve: Integration and Transformation,” hospitals are shifting from [...]
Are you aware that one-third of Americans are considered overweight? With the average person spending half their day working, the obesity epidemic is slowly making an impact on the productivity of the modern day working environment. According to a study done by Northeast Business Group last November, obesity has ascended to the top of health [...]
As the mother of two teenagers, I am very impressed with the television and public awareness campaign to take the “no texting while driving” pledge. Based on the article “Medical Trends to Watch” in Risk Management, maybe employers should consider expanding this campaign into the workforce. Accidents while driving, and the liabilities when these occur [...]
A recent Time article, written by Christopher Matthews entitled “The Obamacare Start-Up Boom” astutely pointed out that Obamacare is being very favorably received by healthcare and technology entrepreneurs and investors. The Affordable Care Act (ACA) a.k.a. Obamacare, is shaking up the healthcare industry’s business model. There’s money to be made for companies that react quickly [...]
PTPN, the nation’s premier network of independent rehabilitation practitioners, has been a client of Scott Public Relations for more than 20 years. Here’s a “shout out” on the fantastic job they do in marketing for and to their members – outstanding blogs, stellar websites, and smart social media marketing. We’ve featured the company in our [...]
Dear Santa, I know you are busy because tomorrow is Christmas and the elves are working overtime (like many of our healthcare colleagues), but please take a minute to think about my healthcare wishes for this year – many people would be very grateful if you could help us out. Please help fix the implementation [...]
A recent Medical Economics article by Brandon Glenn examined a study regarding what physicians must do to engage patients in their EHRs and the key concerns patients have currently. As a boutique firm that specializes in healthcare marketing and PR, we wanted to share these three key factors with you since EHRs will be an [...]
