Is there an imbalance between your hospital’s daily operations and payment model? What your healthcare system achieves and how you get compensated are rapidly changing in today’s medical environment. According to a recent report done by the American Hospital Association titled “Your Hospital’s Path to the Second Curve: Integration and Transformation,” hospitals are shifting from [...]
A recent Time article, written by Christopher Matthews entitled “The Obamacare Start-Up Boom” astutely pointed out that Obamacare is being very favorably received by healthcare and technology entrepreneurs and investors. The Affordable Care Act (ACA) a.k.a. Obamacare, is shaking up the healthcare industry’s business model. There’s money to be made for companies that react quickly [...]
Dear Santa, I know you are busy because tomorrow is Christmas and the elves are working overtime (like many of our healthcare colleagues), but please take a minute to think about my healthcare wishes for this year – many people would be very grateful if you could help us out. Please help fix the implementation [...]
A recent Medical Economics article by Brandon Glenn examined a study regarding what physicians must do to engage patients in their EHRs and the key concerns patients have currently. As a boutique firm that specializes in healthcare marketing and PR, we wanted to share these three key factors with you since EHRs will be an [...]
At the core of effective healthcare marketing should be two underlying core values – meaning and transparency. Patients need access to meaningful, relevant and timely healthcare information across the continuum of care. Not only does this improve satisfaction and health outcomes, but it improves the way the overall healthcare system operates and will continue to [...]
Blog courtesy of Bridge Global Strategies Last week The New York Times published an in-depth expose on the recent lobbying activities of two healthcare companies, DaVita Healthcare Partners and Fresenius, to influence the government’s reimbursement policy for dialysis treatment. The article provides a scathing portrayal of the companies’ coalition building efforts, aimed at galvanizing patients, [...]
Now that we have all survived the end of the Mayan calendar, it’s time to look forward. As students of the healthcare scene for more than 30 years now, Scott Public Relations has identified these top five healthcare trends to watch in 2013. 1. Universal coverage. This, we should remember, is the purpose behind the [...]
According to the National Council on Compensation Insurance (NCCI), since 2001, medical expenses for workers compensation insurance claims have increased nationwide by an annual average of 8 percent. If rising medical costs are driving workers compensation’ expenses, asked Paladin Managed Care services, why are we still using the old-fashioned indemnity model to manage that care? [...]
Results-oriented healthcare is definitely a hot topic here at Scott Public Relations because so many of our clients are in the healthcare industry. We found this interview of George Halvorson particularly insightful as he shares how during his tenure at Kaiser Permanente, he helped to transform the medical culture there, with the top priorities being [...]
By Lucy Siegel, Bridge Global Strategies The biggest objection to the new federal health insurance plan is its requirement that everyone buy health insurance. A poor job has been done of explaining why this is true. This basic educational task should have been better addressed through public relations by the Obama administration. One could also [...]
