content creation

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Call to Action to Close the Gaps in Cancer Care

Advances in medicine and technology have helped the United States make significant progress in the fight against cancer, lowering the death rate by 13 percent between 2004 and 2013. Yet, huge gaps exist in early detection, prevention, and coordinated care for patients with cancer that negatively impact their health status, quality of life, and survivorship. [...]

Five Degrees of Involvement: How Journalists Use Social Media

Social media is fundamentally changing the role that journalists take in the news, from the way they receive pitches and communicate with sources to the formats they choose for creating content. These changes have transformed journalists into critical figures of influence in a world of digital communication. An understanding of the habits and interests that [...]

Technology is the Heart of Healthcare Growth

There is no shortage of new business opportunities in the American healthcare industry in upcoming years. Just a few of these growth areas include: Integrating the electronic health records systems that 84% of hospitals had in 2015, increased from 16 percent in 2008 according to the Office of the National Coordinator for Health Information Technology. [...]

Join CAPP’s Accountable Care Discussion at Better Together

The Council of Accountable Physician Practices (CAPP) is partnering with the American Cancer Society to host their third annual event, “Better Together Health: All Systems Go! Closing the Gaps in Cancer Care” at 1pm on Wednesday, May 24th, at the Kaiser Permanente Center in Washington, D.C. The event will be focused on how expanding accountable [...]

Overheard in Philly: Insights from the RIMS Conference

The world of risk management meets every year for the annual meeting of the Risk and Insurance Management Society. With a long history of clients in this space, Scott PR was there connecting with thought leaders and coordinating speaking events and media interviews for our clients. We asked the question, “What are the big Issues [...]

The Value of Video for Healthcare Brands

Video has clearly captivated online audiences to become king of digital content.  The appetite for video is voracious. On Facebook alone, daily video views doubled from 4 billion to 8 billion daily views per day from April to November 2015. Cisco predicts 80% of all Internet traffic will be streaming video content by 2019. YouTube [...]

Joseph McCullough, RIMS 2017: Ridesharing Technology’s Impact on Workers’ Compensation

The arrival of ridesharing technologies is revolutionizing Americans’ relationship to automobile transportation. Seamless access through smartphone apps is leading more people to view transportation as a service to be provided. As these apps and services proliferate, other industries are turning their attention to the effect this change will have on the way their own systems [...]

Kevin Glennon, RIMS 2017: Controversy Continues: Medical Marijuana in Workers’ Compensation

The past few years have seen sweeping changes in the state of affairs for medical marijuana across the United States. More than twenty states have now legalized marijuana for medical purposes, and new research has begun to find evidence that it may be a solution for America’s growing opioid crisis. Despite these developments, however, obstacles [...]

Eric Patten, RIMS 2017: Strategies for Managing Comorbid Conditions in Workers’ Compensation

The workers’ compensation industry is facing a new challenge in the rise of claims associated with comorbidities, chronic or reoccurring maladies such as diabetes or obesity and the results produced when they are present simultaneously. As an increasing number of Americans are faced with health issues such as obesity, drug addiction, hypertension, and diabetes, it [...]

7 B2B Marketing Strategies for 2017

Keeping up with new developments in technology and the latest ideas and trends in marketing strategy is a key aspect of reaching real success in marketing campaigns and efforts. Many of the recent trends for this year share the common theme of customer-centric focus.  The buyers’ increasing emphasis on intelligence and genuine connection in their [...]