Einsight Blog

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Posts tagged ‘B2B PR’

Accountable Care and Healthcare Innovation

One way to deal with the increasing costs in American healthcare could be a switch from a fee-for-service system to a principle called “accountable care.” This is a method in […]

There’s a Certified PA for That: The Transforming Roles of Physician Assistants

The role that physician assistants (PAs) play in the American healthcare system is changing and expanding along with their numbers. There are now slightly more than one hundred PAs for […]

What’s the Value of Social Media for Healthcare Brands?

The healthcare industry is in the midst of massive change. With the introduction of the Affordable Care Act (ACA), declining reimbursements, rising consumerism, and hospital consolidation, it is imperative for […]

Transformative Healthcare Changes and the ACA

The millions of Americans who gained insurance coverage under the Affordable Care Act (Obamacare) have dominated much of the discussion about American healthcare in recent years. However, many other changes […]

Healthcare News Roundup: February 22, 2017

We scoured the Internet for the most relevant and interesting healthcare stories and here’s what we found, check out the articles below: The business case for digital solutions in healthcare: […]

Is There a Surgeon in the Hospital?

Surgical Hospitalists Answer the Growing Need for Comprehensive Care One of the constant problems affecting hospitals in the United States is a shortage of general surgeons. In recent years, hospitals […]

How Do I Become a Thought Leader Today?

Reaching people with your marketing message used to be simple. Brands could push information out to their audiences while they watched TV, listened to the radio, and read newspapers or […]

The New Norm: Post-Truth

The unexpected result of the presidential election has many people pointing fingers in attempts to explain what happened. One of the biggest targets for blame has become social media, in […]

January 24th 2017 Healthcare News Roundup

Every now and then, we like to share trending healthcare news from around the Internet so far for the week. We looked all over the Internet for the top healthcare […]

Twitter Moments: How Healthcare Organizations can Improve Marketing ROI in 2017

Last year, Twitter opened its storytelling feature called “Twitter Moments” to the public to encourage the sharing of stories and news globally. With this capability, brands as well as individuals […]

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