Arik Hanson, the principal of ACH Communications, a digital communications consultancy, recently put out a list of aggregated social media stats that “really raised an eyebrow for me over the last few months.”

Below are a few key highlights of his findings:

Facebook
• According to Mashable, 75 percent of Facebook brand ‘Likes’ come from advertisements.
• Facebook Connect is used by more than 250 million people every month, according to Facebook.

Twitter
• Users with a biography listed on Twitter increased from 31 percent to 69 percent from December 2009 to December 2010, according to Pew Research.
• The most retweetable day/time of the week, according to Dan Zarella and HubSpot, is Friday at 4:00pm eastern time.

General
• Daily video online viewing grew to 30 minutes per day, a 40 percent increase over 2009, by the average American Internet user.
• Pew Research found that between April 2009 and May 2010 social networking site usage among Internet users aged 55-64 grew 88 percent.

If you’re in healthcare, insurance, technology or other professional services industries and need help determining if social media is for you, contact Scott Public Relations.

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