Key Placements:

Cambridge Integrated Services Group

Launching a Global BPO/IT Company

Cambridge Integrated Services Group, second largest third-party administrator of insurance claims in the U.S., was purchased by a Singapore-based IT firm.

Its new business goal was to create awareness and sales leads among companies in the U.S., Australia, United Kingdom and Asia/Pacific region for new Business Process Outsourcing (BPO) services.

With SPR’s collaboration, Cambridge Integrated Services Group was named as one of the top three BPOs in a survey published in Fortune Magazine, and was compared with Accenture and other key players. SPR secured a presentation and case study at a key Gartner conference, and speaking engagements at other industry meetings. Media coverage was posted on the website and used in sales calls supporting Cambridge’s successful marketing efforts.

Key Placements:

Fair Isaac

Expanding a Technology Brand into New Vertical Markets 

Fair Isaac, a leader in business analytics, needed to quickly establish itself in the health insurance arena for its fraud detection software without incurring harsh reaction from medical providers.

SPR secured feature placements in 19 of the company’s top 20 targeted media and a placement in USA Today. The outcomes of this media coverage included:

  • Interest from one company that went on to serve as a “beta test” site for the new technology.
  • Development of merchandising materials for the sales force, direct mailings and website posting.
  • Clearly differentiated the system from competitors via product profiles and bylined articles in trade and vertical industry trade press.

Key Placements:

Full Capture Solutions

Full Capture Solutions Launches Predictive Analytics for the P & C Sector

Predictive analytics offered P & C insurers better decision-making and claims management, but it was a new and little-understood capability. With SPR, Full Capture Solutions, a provider of predictive, analytic-driven solutions for the insurance industry, defined its company positioning and key messaging. Then the company and this new game-changing technology was launched with meetings with key industry technology analysts, speaking engagements to industry decision-makers, and media coverage through bylined articles and interviews in trade media.

Analyst reviews, thought leader articles (including an industry overview of new tech companies from one of Full Capture’s Board members who was the former CMO at Microsoft), and speaking engagements introduced the new venture to key insurers who became clients. Full Capture Solutions was sold to the Hartford.

Key Placements:

Valley Oak Systems

Showcasing Customers to Introduce New IT Product and Generate Leads

Valley Oak Systems needed to generate awareness and credibility to capitalize on its “first mover” advantage.

The company objectives were to create awareness to differentiate the firm and its web-based software to current and potential clients.

With SPR, the company received substantially more coverage than firms that were many times its size and tracked and reported significant and cost-effective leads and sales sourced to the campaign.

Key Placements:

WebVMC

WebVMC: Achieving Brand Dominance in Telehealth

This start-up telehealth firm with superior, user-friendly technology needed a fast ramp-up and brand building to achieve rapid growth.

SPR helped WebVMC achieve first page, 1-3 top position rank in search for “tele-health.” Potential customers, including the nation’s largest healthcare providers and plans, sought out WebVMC because it looked like the largest company in this new space. The company was sold to Intel in 18 months after the campaign began.

Cambridge Integrated Services Group

Launching a Global BPO/IT Company

Cambridge Integrated Services Group, second largest third-party administrator of insurance claims in the U.S., was purchased by a Singapore-based IT firm.

Its new business goal was to create awareness and sales leads among companies in the U.S., Australia, United Kingdom and Asia/Pacific region for new Business Process Outsourcing (BPO) services.

With SPR’s collaboration, Cambridge Integrated Services Group was named as one of the top three BPOs in a survey published in Fortune Magazine, and was compared with Accenture and other key players. SPR secured a presentation and case study at a key Gartner conference, and speaking engagements at other industry meetings. Media coverage was posted on the website and used in sales calls supporting Cambridge’s successful marketing efforts.

Fair Isaac

Expanding a Technology Brand into New Vertical Markets 

Fair Isaac, a leader in business analytics, needed to quickly establish itself in the health insurance arena for its fraud detection software without incurring harsh reaction from medical providers.

SPR secured feature placements in 19 of the company’s top 20 targeted media and a placement in USA Today. The outcomes of this media coverage included:

  • Interest from one company that went on to serve as a “beta test” site for the new technology.
  • Development of merchandising materials for the sales force, direct mailings and website posting.
  • Clearly differentiated the system from competitors via product profiles and bylined articles in trade and vertical industry trade press.

Full Capture Solutions

Full Capture Solutions Launches Predictive Analytics for the P & C Sector

Predictive analytics offered P & C insurers better decision-making and claims management, but it was a new and little-understood capability. With SPR, Full Capture Solutions, a provider of predictive, analytic-driven solutions for the insurance industry, defined its company positioning and key messaging. Then the company and this new game-changing technology was launched with meetings with key industry technology analysts, speaking engagements to industry decision-makers, and media coverage through bylined articles and interviews in trade media.

Analyst reviews, thought leader articles (including an industry overview of new tech companies from one of Full Capture’s Board members who was the former CMO at Microsoft), and speaking engagements introduced the new venture to key insurers who became clients. Full Capture Solutions was sold to the Hartford.

Valley Oak Systems

Showcasing Customers to Introduce New IT Product and Generate Leads

Valley Oak Systems needed to generate awareness and credibility to capitalize on its “first mover” advantage.

The company objectives were to create awareness to differentiate the firm and its web-based software to current and potential clients.

With SPR, the company received substantially more coverage than firms that were many times its size and tracked and reported significant and cost-effective leads and sales sourced to the campaign.

WebVMC

WebVMC: Achieving Brand Dominance in Telehealth

This start-up telehealth firm with superior, user-friendly technology needed a fast ramp-up and brand building to achieve rapid growth.

SPR helped WebVMC achieve first page, 1-3 top position rank in search for “tele-health.” Potential customers, including the nation’s largest healthcare providers and plans, sought out WebVMC because it looked like the largest company in this new space. The company was sold to Intel in 18 months after the campaign began.