Key Placements:

e-Sher & Aon

Launching a New Company in the e-Security Space

E-Sher Underwriting Managers, a division of Aon Insurance, was the newly created cyber facility of the nation’s largest insurance wholesaler. It needed to create awareness among agents and brokers who could sell the products, and to create demand from companies who could buy it.

SPR wrote and secured articles in National Underwriter, HealthNewsDigest.com, Frontline Solutions Magazine and Best’s Review, as well as executive interviews and placement in San Jose Mercury News, San Francisco Chronicle, ComputerWorld, Toronto Star, HR Reporter and Business Week. SPR also supported trade show efforts and enhanced industry visibility at RIMS with Hosting Technology, Rough Notes, Canadian Insurance, Best’s Review and Risk & Insurance.

Key Placements:

Blue Cross Blue Shield of Illinois

Educating Consumers on Health Insurance Options

Health Care Service Corporate (HCSC), the parent company of BlueCross/BlueShield of Illinois (BCBSIL), was launching new Health Savings Account (HSA) compatible health plans.

SPR’s PR strategy garnered the following results:

  • Key consumer print placements in the Chicago Tribune and Chicago Sun-Times.
  • Editorial briefings with Modern Healthcare, Modern Physician, BusinessWeek, Chicago Sun-Times.
  • Three-minute segment on NBC Chicago morning broadcast.
  • Two bylined articles in local Chamber of Commerce newsletters reaching the small business audience.
  • Key trade placements including National Underwriter and Agent’s Sales Journal.
  • Speaking engagement for a local chapter of the National Association of Health Underwriters. 
  • The campaign was awarded the Golden Advocates Award by the Healthcare Public Relations & Marketing Association

Key Placements:

Norvax

Using PR to Market Online Technology to Brokers and Health Plans 

Norvax, the online insurance marketplace, desired to increase market share with brokers, move into the health plan segment, and launch an online consumer site to sell individual insurance directly to consumers, linking them to its broker clients for assistance in the sale.

SPR’s efforts generated tens of thousands of visitors to the new site. According to Norvax, “In December you [SPR] have gotten us where we thought we’d be by April.”

Key Placements:

Prescription Solutions

Rebranding and Building Market Share

Due to increased competition, this pharmacy benefit management company needed to re-brand itself. The objectives were to create a new category (pharmacy and medical management company) and to meet ambitious growth goals by elevating its stature and awareness so that the company was one of three to four firms to receive RFPs from benefits consultants.

SPR’s PR is credited with a key role in developing an integrated marketing program that succeeded in:

  • Increased awareness among managed care plans from 5.4% to 30%
  • Increased awareness among employers from 0% to 21%
  • Number of covered lives increased by more than 80%

Increase in RFPs shows prospects consider Prescription Solutions to be a top tier player. Number of RFPs increased from 35 to 275 over three years.

e-Sher & Aon

Launching a New Company in the e-Security Space

E-Sher Underwriting Managers, a division of Aon Insurance, was the newly created cyber facility of the nation’s largest insurance wholesaler. It needed to create awareness among agents and brokers who could sell the products, and to create demand from companies who could buy it.

SPR wrote and secured articles in National Underwriter, HealthNewsDigest.com, Frontline Solutions Magazine and Best’s Review, as well as executive interviews and placement in San Jose Mercury News, San Francisco Chronicle, ComputerWorld, Toronto Star, HR Reporter and Business Week. SPR also supported trade show efforts and enhanced industry visibility at RIMS with Hosting Technology, Rough Notes, Canadian Insurance, Best’s Review and Risk & Insurance.

Blue Cross Blue Shield of Illinois

Educating Consumers on Health Insurance Options

Health Care Service Corporate (HCSC), the parent company of BlueCross/BlueShield of Illinois (BCBSIL), was launching new Health Savings Account (HSA) compatible health plans.

SPR’s PR strategy garnered the following results:

  • Key consumer print placements in the Chicago Tribune and Chicago Sun-Times.
  • Editorial briefings with Modern Healthcare, Modern Physician, BusinessWeek, Chicago Sun-Times.
  • Three-minute segment on NBC Chicago morning broadcast.
  • Two bylined articles in local Chamber of Commerce newsletters reaching the small business audience.
  • Key trade placements including National Underwriter and Agent’s Sales Journal.
  • Speaking engagement for a local chapter of the National Association of Health Underwriters. 
  • The campaign was awarded the Golden Advocates Award by the Healthcare Public Relations & Marketing Association

Norvax

Using PR to Market Online Technology to Brokers and Health Plans 

Norvax, the online insurance marketplace, desired to increase market share with brokers, move into the health plan segment, and launch an online consumer site to sell individual insurance directly to consumers, linking them to its broker clients for assistance in the sale.

SPR’s efforts generated tens of thousands of visitors to the new site. According to Norvax, “In December you [SPR] have gotten us where we thought we’d be by April.”

Prescription Solutions

Rebranding and Building Market Share

Due to increased competition, this pharmacy benefit management company needed to re-brand itself. The objectives were to create a new category (pharmacy and medical management company) and to meet ambitious growth goals by elevating its stature and awareness so that the company was one of three to four firms to receive RFPs from benefits consultants.

SPR’s PR is credited with a key role in developing an integrated marketing program that succeeded in:

  • Increased awareness among managed care plans from 5.4% to 30%
  • Increased awareness among employers from 0% to 21%
  • Number of covered lives increased by more than 80%

Increase in RFPs shows prospects consider Prescription Solutions to be a top tier player. Number of RFPs increased from 35 to 275 over three years.