Key Placements:

Aon Life Sciences

Highlighting the Value of Biotech Medications to Employers, Hospitals and Other Decision Makers

By the early 2000s, biotech–or specialty pharmaceuticals–were gaining considerable attention both for their promise, and for their cost.  There was a real need for a better understanding of the cost / value proposition. Aon Life Sciences developed an innovative initiative—the Clinical Effectiveness Resource Management (CERM) campaign—to communicate the value and to provide payers with the knowledge necessary to eliminate inaccurate cost bias from medical decision-making. SPR’s campaign generated a number of peer reviewed placements as well as key trade announcements and helped Aon support its client’s goals of securing placement for biotech medications on hospital and health plan formularies.

  • Interviews at key trade shows
  • Positioning of Aon executives as experts on avoiding cost bias
  • Placements in relevant editorial calendars

Key Placements:

California HealthCare Foundation

Leveraging Studies, Surveys, for Broad, Deep Coverage

A Dartmouth Atlas Project (DAP) study demonstrated significant regional differences in the amount of medical services that patients receive without the anticipated improvement in results.  For the first time, this data was available for individual hospitals in California. SPR was engaged by the California HealthCare Foundation to handle media relations for this announcement. The result was balanced coverage, clearly communicating the study’s key message that “more care is not necessarily better care.”

  • Four of the six major California papers which were offered exclusives ran features on the study: Los Angeles Times, San Francisco Chronicle, Sacramento Bee and San Diego Union Tribune.
  • Two radio stations in the Los Angeles metro area aired stories.
  • An Associated Press article was carried by six of the secondary California market papers and numerous smaller papers, as well as by larger publications, including the San Jose Mercury News, San Francisco Chronicle and Sacramento Bee.
  • The Los Angeles Times and Sacramento Bee ran op-eds highlighting the study results and its implications.
  • Awarded the Silver Magellan Award and Prism Awards for Excellence for outstanding marketing communications.

Key Placements:

California HealthCare Foundation

Launching an Online California Hospital Report Card

California HealthCare Foundation collaborated on the launch of a comprehensive consumer report card for California hospitals to motivate action.

SPR generated coverage that was both broad and deep within California, and drove considerable traffic to the CalHospitalCompare.org website, collecting more than 55,000 hits in the first two days of the launch. State-wide coverage included consumer, business journals and broadcast outlets, as well as 141 radio stations. The Associated Press and Dow Jones MarketWatch ran national stories. Healthcare trades also extensively covered the new report card.

Key Placements:

IPC The Hospitalist Company

IPC The Hospitalist Company, Inc., a leading national hospitalist physician group practice company, wanted to use PR to support its growth strategy to deepen and broaden its position in current markets and expand into new ones, as well as support IPC’s acquisitions and hospital contracts initiatives.

To achieve these goals, SPR communicated IPC’s value proposition via coverage in a broad set of health care trade media, in addition to keeping a strong presence in hospitalist media. As a result, for the last three years SPR has secured an average of more than one placement per week in media that was meaningful to IPC.

SPR also collaborated with IPC to garner numerous prestigious speaking opportunities and industry and business awards including:

  • Founder and CEO, Adam Singer, M.D., as one of Modern Healthcare’s “50 Most Powerful Executives”
  • Two physicians recognized as “Physician Executive of the Year” by MGMA/ACMPE
  • Four physicians recognized as ACP’sTop Hospitalists”
  • CFO’s recognition by the San Fernando Valley Business Journal as a Top CFO
  • Modern Healthcare’s recognition of IPC as a “Best Place to Work”

Key Placements:

McKesson

Award-Winning “Health Across America” Tour Showcased Community Pharmacists

As a result of the Medicare Part D drug benefit, Medicare beneficiaries were tasked with selecting the most appropriate prescription drug plans for their needs and budget. Seniors often turn to their local community pharmacists for guidance through this complicated process. Pharmacists are challenged to arm themselves with the information necessary to best serve their customers. SPR’s partnership in McKesson’s “Health Across America” tour generated media results from outreach in six markets that included a wide range of placements spanning trade and consumer print, radio and television outlets. Key placements included:

  • A segment on Univision providing footage of the tour and interviews with spokespeople, pharmacists and consumers.
  • Radio interviews in San Antonio and Tennessee.
  • An interview with a pharmacist featured in Pharmacy Times.
  • An online tour update and a print story in Drug Topics.
  • Articles in local newspapers in San Antonio and the Rio Grande Valley in Texas.
  • Calendar announcements in several markets.
  • Winner of the Public Relations Society of America’s Prism Awards of Excellence for the “Health Across America” campaign

Key Placements:

Premiere Oncology

Leveraging Breaking News Positions Oncologists as National Experts

Premiere Oncology is a community-based oncology practice and research center founded by a world-renowned oncologist and researcher Dr. Lee Rosen. However, Premiere was young and often overshadowed in the media by its institutional neighbors – UCLA, USC and Cedars Sinai.

By leveraging breaking national news about cancer, SPR secured media coverage with national media with LA bureaus such as National Public Radio and the New York Times, Newsweek, US News and World Report.

Other media coverage included:

  • Los Angeles Times
  • Houston Chronicle
  • St. John’s News
  • The Baltimore Sun
  • The Boston Globe
  • Chicago Tribune
  • Orlando Sentinel
  • The Seattle Times
  • Los Angeles Daily News
  • KTLA Channel 5 News
  • Long Beach Press Telegram
  • Beyond Magazine

Key Placements:

PTPN

Member survey sets new course for 20-year-old organization.

PTPN, the country’s first network of rehabilitation professionals in private practice, assessed member attitudes and perceptions to set a new direction for the company’s future, with SPR’s help.

PTPN’s management—both national and regional—recognized the need for an updated vision and plan suited to today’s environment. Consequently, PTPN engaged SPR to develop an opinion survey of its members and of its state and regional managers and board members. The purpose of the survey was to find out how members rated the value of PTPN, which services were of greatest value and least value, what their expectations were of PTPN for the future, and what they needed to grow their practices in today’s market.

As a result of the survey, PTPN developed a new action plan and updated mission for execution. In addition to providing concrete guidance for the future of the organization, the survey and action plan helped to include all members and managers in the process of creating PTPN’s future.

Aon Life Sciences

Highlighting the Value of Biotech Medications to Employers, Hospitals and Other Decision Makers

By the early 2000s, biotech–or specialty pharmaceuticals–were gaining considerable attention both for their promise, and for their cost.  There was a real need for a better understanding of the cost / value proposition. Aon Life Sciences developed an innovative initiative—the Clinical Effectiveness Resource Management (CERM) campaign—to communicate the value and to provide payers with the knowledge necessary to eliminate inaccurate cost bias from medical decision-making. SPR’s campaign generated a number of peer reviewed placements as well as key trade announcements and helped Aon support its client’s goals of securing placement for biotech medications on hospital and health plan formularies.

  • Interviews at key trade shows
  • Positioning of Aon executives as experts on avoiding cost bias
  • Placements in relevant editorial calendars

California HealthCare Foundation

Leveraging Studies, Surveys, for Broad, Deep Coverage

A Dartmouth Atlas Project (DAP) study demonstrated significant regional differences in the amount of medical services that patients receive without the anticipated improvement in results.  For the first time, this data was available for individual hospitals in California. SPR was engaged by the California HealthCare Foundation to handle media relations for this announcement. The result was balanced coverage, clearly communicating the study’s key message that “more care is not necessarily better care.”

  • Four of the six major California papers which were offered exclusives ran features on the study: Los Angeles Times, San Francisco Chronicle, Sacramento Bee and San Diego Union Tribune.
  • Two radio stations in the Los Angeles metro area aired stories.
  • An Associated Press article was carried by six of the secondary California market papers and numerous smaller papers, as well as by larger publications, including the San Jose Mercury News, San Francisco Chronicle and Sacramento Bee.
  • The Los Angeles Times and Sacramento Bee ran op-eds highlighting the study results and its implications.
  • Awarded the Silver Magellan Award and Prism Awards for Excellence for outstanding marketing communications.

California HealthCare Foundation

Launching an Online California Hospital Report Card

California HealthCare Foundation collaborated on the launch of a comprehensive consumer report card for California hospitals to motivate action.

SPR generated coverage that was both broad and deep within California, and drove considerable traffic to the CalHospitalCompare.org website, collecting more than 55,000 hits in the first two days of the launch. State-wide coverage included consumer, business journals and broadcast outlets, as well as 141 radio stations. The Associated Press and Dow Jones MarketWatch ran national stories. Healthcare trades also extensively covered the new report card.

IPC The Hospitalist Company

IPC The Hospitalist Company, Inc., a leading national hospitalist physician group practice company, wanted to use PR to support its growth strategy to deepen and broaden its position in current markets and expand into new ones, as well as support IPC’s acquisitions and hospital contracts initiatives.

To achieve these goals, SPR communicated IPC’s value proposition via coverage in a broad set of health care trade media, in addition to keeping a strong presence in hospitalist media. As a result, for the last three years SPR has secured an average of more than one placement per week in media that was meaningful to IPC.

SPR also collaborated with IPC to garner numerous prestigious speaking opportunities and industry and business awards including:

  • Founder and CEO, Adam Singer, M.D., as one of Modern Healthcare’s “50 Most Powerful Executives”
  • Two physicians recognized as “Physician Executive of the Year” by MGMA/ACMPE
  • Four physicians recognized as ACP’sTop Hospitalists”
  • CFO’s recognition by the San Fernando Valley Business Journal as a Top CFO
  • Modern Healthcare’s recognition of IPC as a “Best Place to Work”

McKesson

Award-Winning “Health Across America” Tour Showcased Community Pharmacists

As a result of the Medicare Part D drug benefit, Medicare beneficiaries were tasked with selecting the most appropriate prescription drug plans for their needs and budget. Seniors often turn to their local community pharmacists for guidance through this complicated process. Pharmacists are challenged to arm themselves with the information necessary to best serve their customers. SPR’s partnership in McKesson’s “Health Across America” tour generated media results from outreach in six markets that included a wide range of placements spanning trade and consumer print, radio and television outlets. Key placements included:

  • A segment on Univision providing footage of the tour and interviews with spokespeople, pharmacists and consumers.
  • Radio interviews in San Antonio and Tennessee.
  • An interview with a pharmacist featured in Pharmacy Times.
  • An online tour update and a print story in Drug Topics.
  • Articles in local newspapers in San Antonio and the Rio Grande Valley in Texas.
  • Calendar announcements in several markets.
  • Winner of the Public Relations Society of America’s Prism Awards of Excellence for the “Health Across America” campaign

Premiere Oncology

Leveraging Breaking News Positions Oncologists as National Experts

Premiere Oncology is a community-based oncology practice and research center founded by a world-renowned oncologist and researcher Dr. Lee Rosen. However, Premiere was young and often overshadowed in the media by its institutional neighbors – UCLA, USC and Cedars Sinai.

By leveraging breaking national news about cancer, SPR secured media coverage with national media with LA bureaus such as National Public Radio and the New York Times, Newsweek, US News and World Report.

Other media coverage included:

  • Los Angeles Times
  • Houston Chronicle
  • St. John’s News
  • The Baltimore Sun
  • The Boston Globe
  • Chicago Tribune
  • Orlando Sentinel
  • The Seattle Times
  • Los Angeles Daily News
  • KTLA Channel 5 News
  • Long Beach Press Telegram
  • Beyond Magazine

PTPN

Member survey sets new course for 20-year-old organization.

PTPN, the country’s first network of rehabilitation professionals in private practice, assessed member attitudes and perceptions to set a new direction for the company’s future, with SPR’s help.

PTPN’s management—both national and regional—recognized the need for an updated vision and plan suited to today’s environment. Consequently, PTPN engaged SPR to develop an opinion survey of its members and of its state and regional managers and board members. The purpose of the survey was to find out how members rated the value of PTPN, which services were of greatest value and least value, what their expectations were of PTPN for the future, and what they needed to grow their practices in today’s market.

As a result of the survey, PTPN developed a new action plan and updated mission for execution. In addition to providing concrete guidance for the future of the organization, the survey and action plan helped to include all members and managers in the process of creating PTPN’s future.