Scott Public Relations Releases E-book Addressing Common C-Suite Questions

E-book Shares Healthcare PR Insights to Help Organizations Reach Business Goals and Maximize ROI

LOS ANGELES (October 27, 2016)Scott Public Relations (SPR), specialists in healthcare, insurance and technology public relations and marketing, has published an e-book, “The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”

“Healthcare c-suite executives have questions about the value of public relations as an investment,” said Joy Scott, President and CEO of Scott Public Relations. “Many healthcare executives know they need public relations but they don’t fully comprehend the significant impact that PR activities have on their strategic goals. We created this e-book to help clarify the value healthcare public relations brings to corporate, sales and marketing initiatives within an organization.”

This free online e-book provides insights around:

  • The value of PR and reputation management
  • Brand journalism
  • Content marketing
  • Thought leadership
  • Social media
  • Video marketing

To download the e-book, click here.

Scott Public Relations collaborates with CEOs and other executives on communications programs to build business and reputation, disrupt industries, and establish market leadership. The agency’s work has been recognized by six PR awards so far in 2016.

insights on healthcare, insurance and technology public relations are published weekly on the Einsight blog.

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To learn more about the value of PR, marketing and digital communications for your organization, please contact Scott Public Relations directly at 818-610-0270.