Scott Public Relations Celebrates Its 25th Anniversary With New Service Packages for Fast-Growing Companies
Specialists in Healthcare, Technology and Insurance Communications Unveil New Branding and Business-to-Business Service Package
Los Angeles — May 2, 2013 — This month Scott Public Relations (SPR), specialists in healthcare, insurance and technology marketing and PR, celebrates its 25th anniversary with a brand and website redesign, and the launch of the new “On Your Mark, Get set, GO” service packages for communications and business success in today’s marketplace.
“How people are influenced and make decisions has changed more in the last five years than in the previous generation,” said Joy Scott, M.B.A., founder and principal of Scott Public Relations. “We’ve studied these changes, researched new ideas, and developed the programs that work specifically for our clients and our agency to achieve the desired impact. Now, in our silver anniversary year we’re launching service packages to help business-to-business companies hit their key and niche targets.”
The “On Your Mark, Get Set, GO” service packages are based on the company’s proven Push/Pull Marketing program, which “pulls” client prospects in when they are thinking about buying, while utilizing “push” tactics that drive the company message home and reinforce client credibility.
“Studies show that today, 70 percent of the buying process takes place before the prospect has any contact with the company he or she buys from,” noted Scott. “To secure the sale, companies need to be present when their clients are involved in this research and engagement process. Our programs not only capture more leads, they also shorten the sales cycle and build brand and reputation for long-term market leadership.”
On Your Mark
For new companies and firms that want to revitalize their brand, SPR’s “On Your Mark” program establishes them as innovative, unique leaders in their space, defining their brand, unique selling proposition, and key messaging for all target audiences.
SPR’s “Get Set” program puts in place the “pull” tactics that position the client as the first resource that prospects find when researching their questions online and in social media. SPR provides a website that is constantly updated with videos and communications that can go “viral,” and a thought-provoking blog with educational content that is then disseminated online and in relevant social media channels.
SPR’s “GO” program creates thought leadership through media coverage, speaking opportunities, direct mail, and other outbound tactics such as interactive marketing campaigns.
Since its creation in 1988, Joy Scott and her team have partnered with more than 100 clients ranging from start-ups to mid-size to Fortune 500 companies in healthcare, insurance and technology, such as McKesson Corporation, PacifiCare Health Systems, PTPN, Fair Isaac, Aon Insurance, Blue Cross/Blue Shield of Illinois & Texas, and UnitedHealth. Innovations that SPR has helped to introduce include accountable care, consumer-driven healthcare, concierge medicine, lifestyle medicine, telehealth, hospital medicine, Medicare Part D, case management, predictive analytics and predictive modeling, and many more.
“We seek out companies that are thoughtful innovators, committed to changing their industry and making an impact. We’re not only communicators for them, but partners in their success – applying the depth and breadth of knowledge about their industry that is unique to our firm with a passion for success that matches theirs. Together, we achieve market leadership,” concluded Scott.
As part of its silver anniversary celebration, Scott Public Relations will honor its innovative clients on its popular Einsight blog for the next twelve months. The Einsight blog, which provides industry insight and education on timely topics in the healthcare, insurance and technology marketplace today, is read by tens of thousands of visitors each month.
During its history, SPR has received prestigious industry awards for its achievements including the League of American Communication Professionals (LACP) “Silver Magellan” awards, the Healthcare Public Relations and Marketing Association’s (HPRMA) “Golden Advocate” award, the Public Relations Society of America’s (PRSA) “Prism Awards of Excellence.” SPR is also listed as a top PR firm in the Los Angeles Business Journal.
To learn more about Scott Public Relations and its PR and marketing services or the “On your mark, Get set, GO” packages, visit www.scottpublicrelations.com. Follow them on Facebook, Twitter or LinkedIn, and read their Einsights blog here.
About Scott Public Relations
Scott Public Relations, based in Los Angeles, has served companies in healthcare, insurance and technology across the U.S. and abroad, with a full range of public relations services for 25 years. The company’s approach to public relations is characterized by senior account teams with in-depth experience in communications and the clients’ industries. Through its practice partners, SPR brings senior level specialists to develop and execute a comprehensive, integrated marketing program. SPR is also a member of Public Relations Boutiques International™ (PRBI), an international network of boutique public relations firms. For more information, visit www.scottpublicrelations.com.